Social media marketing is a must-have in the marketing world today, yet too many marketers are making the same common mistakes over and over. The social media experts at Saba SEO, an industry-leading marketing, web development, and web design company in San Diego, offer the following advice on how to avoid some of the pitfalls that can crash your marketing campaigns.
1. Failing to Create a Strategy
Before you jump on social media, you need a plan. Who is your target audience? What kinds of content do they enjoy? What actionable goals are you trying to achieve? Put all this in writing before you start your marketing campaign.
2. Not Interacting with Your Audience
It’s not enough to simply post content. You need to interact with your followers by responding to their comments and engaging in conversations.
3. Spending Too Much Time on Promotion
While marketing may be about promotion, your page will quickly lose followers if you only talk about yourself. Share valuable content related to your field that has nothing to do with sales.
4. Measuring the Wrong KPIs
KPIs, or key performance indicators, include the number of likes, shares, interactions, and other metrics you want to measure. Make sure you’re tracking KPIs that actually matter to your business and can provide valuable insight into future plans.
5. Not Differentiating Between Platforms
No two social media platforms are created alike. If you post identical content to Facebook, Instagram, and Twitter instead of customizing it to fit each platform, you’ll often see decreasing performance results.
6. Not Listening to Your Audience
While some customers will seek out your company’s page to make comments, others are talking about you on their own accounts. If you’re not searching social media for mentions of your brand name, you’re missing out on valuable customer insights about your products.
7. Stretching Yourself Too Thin
Having multiple social media accounts only works if you have the time to manage them. One well-maintained social account is better than five rarely updated accounts.
8. Being Inconsistent with Your Brand
Every company needs brand guidelines that define the “voice” of the brand. Make sure this is consistent across all communication channels, including social media.
By avoiding these common social media marketing mistakes, you can boost performance and start seeing the campaign results you want.
When they want to work with top-tier social media experts at one of Southern California’s most innovative marketing companies, San Diego businesses turn to the professionals at Saba SEO. For more than ten years, we’ve been creating innovative solutions for social media management, SEO, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.