Typical Duties PPC Specialists Perform

What Does a PPC Specialist Do in San Diego, CA

Pay-per-click (PPC) advertising has the potential to be an effective way to attract the attention of your intended audience in a more direct way. While it’s possible to take care of the many tasks involved in putting together PCC campaigns and keeping track of everything internally, many small businesses don’t have the time or resources to do this. Fortunately, there are professionals who can help, including PPC specialists. Today, the San Diego SEO and PPC experts from Saba SEO explain what this particular specialist does.

What Exactly Is a PPC Specialist?

A PPC specialist works with clients to create, plan, build, launch, and monitor paid advertising campaigns via various digital platforms. These activities are done in accord with specific client requests and guidelines, especially with regard to budget and expected goals. A PPC specialist could be a freelancer who works independently with clients or a member of a marketing agency’s team.

What Kind of Things Do They Do for Clients?

PPC specialists work closely with clients to determine the most effective way to run paid ad campaigns. This typically includes an initial discussion to ensure everyone is on the same page with regard to goals. Once the general guidelines have been established, a PPC specialist typically helps with a variety of tasks, including:

• Target audience research
• Keyword identification and research
• Ad copy preparation
• Campaign planning and ad design
• Landing page creation and design

A PPC specialist also helps with campaign monitoring and analysis. This is what ultimately determines things like ad spend and whether or not campaigns should keep running or be adjusted. PPC specialists also optimize PPC campaigns with A/B testing and similar steps to fine-tune results for clients. And while PPC specialists are focused on one main task, they still frequently collaborate with other members of the marketing team to coordinate efforts and enhance overall results.

Why Work with a PPC Specialist?

Saving time is one reason to work with a PPC specialist. Having this kind of expert input and assistance also increases your odds of achieving the intended goals with your paid advertising efforts. What’s more, you’ll be optimizing your budget by getting the advice you need to determine how to manage, plan, and execute your PPC strategy.

If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have 20 years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today.