Top 15 Trends in Search Engine & Social Media Marketing

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How can you get more people to your site in the upcoming year? Here are 15 social media and search engine marketing trends to consider trying now, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following developments in digital marketing.

1. Natural Voice

Natural voice searches are increasing thanks to the rising use of virtual assistants such as Siri, Google, and Alexa in cars and homes. Consider the wording of those types of searches and include them in your long-tailed keywords.

2. Video

Video is increasingly becoming a more effective way of sharing information about your product or service.

3. Personalized Emails

Many email publishing services allow your company to customize mailings based on what your customers have purchased, where they live, and what their interests are.

4. Mobile

Updating your website with responsive design is an ideal way to reach mobile customers. Responsive design makes it easier for users to navigate your site on their handheld devices.

5. Chatboxes

Using chatboxes on your website can help you answer any types of questions or concerns potential customers may have.

6. Messenger

Facebook Messenger is becoming one of the new favorite ways to share promotions and continue communicating with customers.

7. Stories

Stories on social media sites such as Instagram, Snapchat, and Facebook are increasing in popularity. This is a creative way to share your new products and keep customers updated on your business.

8. Quizzes

Quizzes posted on your social media platforms are fun for customers, and they help you learn what people currently like.

9. Social Media Community

Hosting a private Facebook group can build brand loyalty while giving you valuable insights into your customers’ needs.

10. Online Reviews

Encourage customers to share their experiences by posting online reviews. These brand mentions can improve your SEO and brand recognition.

11. Influencer

Invite an influencer to use your product and share his or her experience on social media. The most ideal platform for this is Instagram.

12. Blog

Create a blog and be consistent about how often you post. Create first-rate, well-researched content with high-quality links.

13. Security

Make sure your site has been upgraded to HTTPS, which is more secure. The padlock icon assures customers their information is safe because you cared enough to upgrade the security on your site.

14. Local SEO

Mobile phone searches are looking for local businesses more than 60 percent of the time. Make sure you’ve filled out the Google My Business online form to rank higher in Google searches.

15. UX

User experience (UX) is important for customer retention and higher Google ranking. Make sure your web design is clean and your site doesn’t take more than two seconds to load. Most of all, make sure your site is easy to navigate.

For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your online marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.

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