More than 70 percent of people now use social media to make purchasing decisions. This is why social media should be a part of a comprehensive online marketing strategy for any business that uses digital communication. If you’re considering which platforms are right for your business, the social media experts from Saba SEO, a premier digital marketing, web development, and SEO company in San Diego, suggest six of the best social media platforms for businesses in 2021.
With more than 2 billion monthly users, Facebook is on this list because it’s a good platform for reaching a broad range of potential customers. Facebook is also appealing because of all the customer engagement possibilities it offers, including:
• Holding contests
• Announcing new products or services
• Posting short videos
• Running ads to target specific Facebook users
• Promoting website and blog content to further boost brand engagement
This is one of the leading platforms for businesses that have visual elements associated with their brands or related products and services. Many of the billion-plus Instagram users are under 25, making this an especially beneficial platform if you’re targeting younger consumers. You can further boost social engagement by integrating your Instagram posts with Facebook and Twitter.
With more than 350 million monthly users, Twitter’s audience isn’t as massive as Facebook’s. That said, it’s still a very easily accessible platform. For this reason, it’s a good choice for businesses looking for a platform to make quick announcements about things like new products or upcoming deals. You’ll need to be concise with Twitter content, but that can be appealing, given today’s shorter attention spans. Plus, you can include videos and even ads with this platform, and you can tweet during peak hours to further boost engagement.
LinkedIn is the go-to platform for your business in 2021 if you market to other businesses. The 300 million-plus users on this platform tend to expect more formal content, but that can also be beneficial by allowing you to target key decision makers who prefer more in-depth, industry-specific content.
If you regularly produce new visual content, Pinterest is a social platform your business should use actively in 2021. With more than 450 million monthly users, Pinterest is heavily skewed toward women. If you get creative with how you present your pins and organize your boards, it can, at the very least, complement your other online content if this platform’s demographics don’t fully align with the primary ones for your business.
YouTube could be considered the Facebook of visual content in terms of its broad range of active users. Also serving as the second most popular search engine (just behind Google), YouTube allows businesses to post and archive an assortment of video content, including:
• Product demos
• Unboxing videos posted by customers
• How-to videos and tutorials
• Behind-the-scenes videos
For more high-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative providers of Internet marketing service in the industry. For more than fifteen years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d be delighted to help with your social media marketing strategy, so call one of our knowledgeable consultants today.