Pay-per-click (PPC) is closely related to search engine marketing (SEM). It’s the day-to-day management of your digital marketing campaigns. Online marketing specialists need to be able to analyze numbers and reports daily. The experienced professionals from Saba SEO, the trusted experts in internet marketing, PPC, and SEO San Diego businesses rely on to increase targeted traffic and boost revenue, offer eight of the most common reasons PPC fails
1. Poor Keyword Strategy
Keywords are the words and phrases people type into search engines such as Google, Bing, and Yahoo. For your PPC to succeed, you need to have a strong keyword strategy. You should choose precise and relevant keywords that will enable good ad placement and save you the most money.
2. Low Campaign Budget
Your PPC budget needs to be large enough to give your ads the space they need to reach potential customers. If your budget is too low, you may be unable to place ads that meet all your PPC goals and objectives. You’ll have a higher chance of ending up with a negative campaign result if you don’t allow room for growth.
3. Dull Ad Copy
This means your ad copy lacks appeal. It should grab viewers’ attention, which will cause it to get clicked on more often than not. Your copy must be short, clear, and enticing.
4. No Backlinks to Your Website
Campaigns without links back to your website are useless. If you don’t include the company website in your campaign, it defeats PPC’s purpose. You need a solid call to action that includes a relevant landing page.
5. Failure to Track Results Properly
You need to know what’s working and what isn’t and make adjustments to meet your objectives.
6. Infrastructure Challenges
PPC is a 24/7 service. There will be times when infrastructure goes down, and you’ll need to make adjustments to make sure your campaigns are running smoothly.
7. PPC’s Learning Curve
PPC isn’t simple, and you’ll need to learn the basics before trying it out. You need to start with a small campaign and measure the results before moving on to more advanced PPC strategies.
8. Poor Quality Score
This is a score given to your PPC campaign. It’s determined by your click-through rates, landing page quality, and other factors. To increase your quality score, you’ll have to make adjustments to meet the expectations of the search engines.
These are some common mistakes businesses make when they use PPC as a component of their online marketing strategies, and they can easily be avoided. If you need expert help with your online marketing strategies, call on the experts from Saba SEO, a premier SEO company in San Diego. Our digital marketing specialists know the top PPC strategies and how to create high-converting directed ads that appeal to the customers who need your product or service most. If you want to find out if pay-per-click is right for your business needs, give us a call today and schedule a complimentary consultation.