SEO is always changing and evolving as Google seeks to create the ultimate knowledge base. This means they’re finding better ways of determining which sites are superior and deserve to be ranked higher. You want your site to rank at the top of search results, so you need to know what will change in 2022 for SEO. The experts at Saba SEO, an industry-leading San Diego SEO company businesses rely on for exceptional digital marketing expertise, explain some of the changes to expect.
Whether in cars or in homes, voice search is growing. This means your SEO should include keywords geared toward natural voice searches in 2022. One way to find these types of keywords is to look at questions people ask you on social media and in emails. There are also useful places like Reddit and Quora to explore. On these sites, people need questions answered. Pay attention to how these questions are worded because they’ll give you an idea of how people are likely to verbally search for what you have to offer.
Creating content with strong keywords will no longer be enough. Content with a unique angle or perspective will be your SEO key in 2022. Generic articles don’t get shares or backlinks. However, posts that include your special experience and specific expertise do.
Your mobile and desktop sites should be identical. The way to achieve that is with responsive design, which should be your 2022 priority if you haven’t implemented it yet.
Two-thirds of all mobile searches are local searches. Are you prepared to slay the local search game? This means creating a free Google My Business account. If you have multiple locations, have a GMB page for each one. Don’t forget to include areas adjacent to your business. Those location keywords can help you beat out competitors who may not know your area as well.
Both images and videos will play larger roles in SEO in the coming year. Visuals related to your content will help your site rank higher.
If you’re looking for a firm with specialized expertise in digital trends, search marketing, and SEO, call on the experts at Saba SEO. San Diego businesses and companies from all over the world rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today.