One famous movie franchise predicted we would all be driving around in flying cars by 2015, so it’s not always easy to predict the future with absolutely perfect accuracy. However, it’s possible to make some good guesses based on what’s happening with trends and technology. This brings us to the topic of what digital marketing might look like in 10 years. The online marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, offer a few predictions below.
As mobile technology advances, there will be even more interaction with smaller screens than what’s typical now. Digital marketers who aren’t already fully invested in mobile interactions will need to take this step to remain competitive, especially as 5G becomes more accessible.
The Rise of Voice Searching
Whether it’s making a purchase request through Alexa or speaking into a phone while on the go, there are many ways people already regularly do voice-activated searching. A decade from now, this will be the norm. Digital marketers need to prepare for this trend with:
• More conversational keywords
• Marketing efforts based on real-time data and research
• Relevant answers to commonly asked questions in digital content
This technology is just emerging now, but the metaverse could be a major factor in digital marketing in 10 years if it’s adopted on a larger scale. The basics of digital marketing in the metaverse are still being figured out. Still, if more people are immersed in a customized virtual world, digital marketers will have opportunities that could include:
• Product/brand placement in metaverse environments
• Virtual purchase opportunities
• Metaverse interactions in a nonintrusive way
Artificial intelligence refers to the gathering and comprehension of large chunks of audience-specific data. A decade from now, advances in AI could allow digital marketers to personalize content even more than what’s possible now, which may involve:
• A more thorough understanding of SEO metrics
• Incredibly precise audience insights
• The ability to adjust content on an individual basis—maybe even in real time
Lastly, digital marketing will be even more global in 10 years. This is already happening now thanks to the many ways technology has made it possible to extend a brand’s reach on a much larger scale. Businesses of all sizes will have to keep the bigger picture in mind when they’re trying to determine how to encourage audience engagement with their digital marketing efforts if they want their reach to go beyond local areas.
If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for 20 years. Give one of our experienced marketing specialists a call today.