Even without COVID-19 as a factor, it’s not always easy to absolutely know what readers want with perfect accuracy. With pandemic concerns a major issue now, it’s more important than ever to make an effort to produce content that matters most to your readers. Here are some general guidelines to help you figure out where to focus your content efforts during COVID-19, provided by Saba SEO, one of the most innovative San Diego marketing companies businesses can have the opportunity to work with.
Address the Elephant in the Room
Don’t ignore the obvious concerns your readers have right now. Use your content to tell them what you’re doing to address COVID-19 issues. For some businesses, this means offering contactless delivery options or debuting virtual or remote ways to access certain services or products when it’s possible to do so.
Emphasize Community Support
Your content can also be used to share stories about your community involvement and support. Go even further by asking your readers to submit stories about things going on in their communities to support essential workers or keep peoples’ spirits up. This isn’t typically content directed at inspiring conversions or generating revenue. However, it can be good for your brand’s reputation.
Offer At-Home Product/Service Suggestions
With people spending more time at home these days, use your content to suggest practical and fun ways to use your products and/or services. You can even ask your readers to submit their own suggestions for creative ways to use what you have to offer while at home. This is a great way to stay connected with your audience while also getting some user-generated content.
Explore Contests & Promotions
Not all COVID-19 era content has to be serious. Find an effective balance by giving your readers some pleasant distractions with content related to simple, fun contests and promotions. Social media is a great platform to use for content of this nature, although you can certainly do this with emails or directly on your website with pop-ups.
If you’re really struggling to grasp what your readers want during COVID-19, ask them. Email and social media surveys can be used to test out topics or solicit suggestions for what your intended audience prefers right now. Lastly, tap into your stats to see which content is getting the most engagement and what needs to be revised, removed, or repurposed based on the results you’re seeing.
The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.