What Is My Social Media Marketing Strategy Lacking?

What's Missing from Your Social Media Strategy in San Diego, CA

Social media marketing (SMM) has the potential to reward you with a decent return on your investment and then some if it’s properly planned and executed. As is the case with any other type of online strategy, there’s the potential for results to be less stellar than what was expected. If this is what you’re experiencing with your SMM efforts, take a few tips from the experts at Saba SEO, a leader among San Diego marketing companies. Here’s what could be missing from your strategy.


A social media marketing strategy needs to have a guiding purpose, or focus. Are you looking to improve brand awareness? Do you want to encourage more engagement with your business? Is your main purpose to steer more traffic to your site or physical business? These are questions you’ll need to answer to improve your focus. If you haven’t done so already, fine-tune the focus of your SMM strategy by:

• Setting specific SMM goals
• Identifying your target audience in as much detail as possible
• Presenting content that fits your goals and appeals to your target audience
• Tracking results to determine if your focus needs some more adjusting

Segmented Social Media Content

Your strategy may be failing to live up to expectations if you’re presenting the same exact content on each platform. You’ll be more likely to see results that matter to you if you segment your content based on what tends to work well on each platform you’re using. With Instagram, you can link multiple related posts with the Instagram Stories feature to present a more detailed narrative. However, shorter posts are typically more effective on Twitter.

Platform-Specific Targeting

Different platforms attract different users in terms of demographics. For example, Snapchat users are generally younger. But if you prefer to target a broader audience, Facebook is a better choice. Therefore, another possible missing ingredient in your SMM strategy recipe could be targeting based on the type of users typically attracted to each platform.

Content Consistency

Social media followers have a tendency to expect fresh relevant content on a regular basis. Your SMM strategy may be running out of steam if you’re not providing what’s expected in a timely manner. Fortunately, there are tools like Buffer and Hootsuite you can use to distribute content via your various platforms in a more consistent way.

One other thing your social media marketing strategy may be missing is relevant top-quality content. Even if you’re consistently posting, it won’t make much of a difference in your results if what’s presented isn’t actually something the target audience finds useful or meaningful.

If your business needs skilled assistance with social media engagement and internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners should give one of our consultants a call today