What You Need to Know About Google’s BERT Update

Learning About Google’s BERT Update in San Diego, CA

The recent Google BERT update started out as a tweak. Instead, it’s a major deal. BERT, which stands for Bidirectional Encoder Representations from Transformers, has affected one in ten online searches. This sounds like a major change, but it’s really about small adjustments. BERT has to do with natural language searches. The experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service delivered with integrity, explain what you need to know about this important update.

Natural Language Searches Are on the Rise

Natural language searches are increasing because more people are using voice assistants such as Google Home, Alexa, and Siri in their homes and cars, and this means the language of the typical search is different. Ten percent of your searches may be affected by just a few words. Long-tailed keywords using natural language are the solution. In natural language, search words such as “for” and “to” give specific details. These words can change the total nature of the search. Google now looks at the entire sentence, not just the main keywords.

High-Quality Text Is Key

The Google BERT update looks for quality, which doesn’t necessarily mean quantity. Many SEO experts advise that content creators write posts longer than 1,000 words. But if your content is filled with high-quality information, including quotes from experts, it can be shorter. Quality is always better than quantity.

Keyword Density Is a Thing of the Past

The Google BERT update doesn’t look for keyword density. That’s part of the past. The update looks for deep dives into a specific topic, which means you need to create text based on subtopics. In that text, you must answer all questions and share all details. You should also share internal links to other articles that relate to this text.

Google Is a Knowledge Base

Google is creating the ultimate knowledge base. It’s rewarding sites that share creative information that answers questions, gives full explanations, and is fully complete. 

Keeping up with Google’s updates, changing algorithms, and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for more than ten years. Call one of our SEO specialists today at 858-277-1717.

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