Search engine optimization (SEO) is what links your content with the real people you want to view it. The “middle man” in this equation is the search engine that determines how your website and other content is displayed online. To fairly and accurately do this, search engines like Google have key ranking factors they consider. Here are the most important ones, brought to you by the experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service.
Direct Website-Related Traffic
Direct website traffic is simply any traffic coming from people typing your exact website address or accessing your site via a bookmark. This particular factor is important because it affects the top search results displayed. It’s also considered a sign of trust and brand awareness. Boost this ranking factor by:
- Creating brand awareness outside your website (e.g., active social media use, paid ads, posting useful videos, etc.)
- Making the user experience memorable for visitors coming to your site
- Using a vanity URL that’s easier to remember
Time Spent on Your Site
Google is all about searcher relevance these days, which is why time spent on your site is a major ranking factor these days. The average time spent on a website is about 3 minutes. If you’re seeing visitors bail sooner than this, it’s time to find out why. Common culprits include:
- In-your-face pop-ups and other annoyances
- Content that doesn’t match webpage titles
- Difficult website navigation
Referring to the percentage of visitors who leave your site after visiting a single page, bounce rate is a ranking factor you need to keep low. If it’s too high, it means searchers don’t want to explore your site once they’ve actually found it. Keep your bounce rate in check by:
- Linking to relevant pages within your content (deeper linking)
- Using side bars to spotlight useful/appealing content
- Finding the right mix of text, images, and video content
Pages Per Session
This is another ranking factor that indicates how engaged visitors are with your site. It shows how many pages visitors typically check out when they come to your website. The average is two, so shoot for two or more.
These are just some of the many SEO ranking factors Google and other leading search engines consider. It’s also important to pay attention to the quantity and quality of links pointing back to your site (backlinks), the quality and length of your content (longer is better), and how mobile friendly your website is.
Optimizing your website for SEO ranking factors is one of the smartest things your business can do in today’s online-centered marketplace. If you need help staying on top of ranking factors to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for more than ten years. Call one of our SEO specialists today at 858-277-1717.