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A Brief Review of Google Lens, an AI-Powered Visual Search Tool

A Look at Google Lens, an AI-Powered Visual Search Tool in San Diego, CA

In an announcement at the I/O conference on May 17th, Google CEO Sundar Pichai described Google Lens. The AI visual search tool, which will be a part of Google Photos and Google Assistant, allows you to find more information about a photo, video, or live feed by pointing your phone at it. The AI recognizes the images and finds facts, reviews, or other information. Here is what San Diego SEO experts know so far about Google Lens.

Pichai showed several examples of Google Lens’ capabilities. You can simply point your phone toward a business signboard and immediately see reviews, store hours, or other relevant information. If you point your phone at a sign for a concert, the Lens will recognize the artist and allow you to purchase tickets or add the show to your calendar. Google Lens can also provide more information about existing photos you have in Google Photos. For example, it can identify a flower or landmark in your photo.

If you point your phone at a product, Google Lens allows you to view the price of that item. For example, you can use the tool to find the actual cost of an item you see in a thrift store. You can also use Google Lens to automatically connect to a network by pointing your phone at a router’s settings sticker.

Google has been focusing more and more on AI lately. After the announcement, they tweeted, “With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action.”

Google Lens is very similar to Google Goggles, which was launched in 2010. However, Lens is much more advanced. Google Goggles was mostly used for identification, while Lens provides extra information about products, locations, businesses, and more. The tool will likely be released later this year.

This revolutionary search tool by Google is bound to have some impact on search engine optimization. If you want to know how Google Lens will impact your online ranking or devise a comprehensive SEO strategy, turn to Saba SEO. Our team utilizes a variety of state-of-the-art SEO tools to provide tailored support to our clients and designs winning online marketing strategies. To create a robust search engine marketing plan for your business, get in touch with us at 858-951-1717.