If you’re a website developer, online marketer, or business owner, you may have heard of the Google sandbox. Although Google hasn’t confirmed the sandbox, many SEO experts agree it exists. The San Diego SEO service providers at Saba SEO explain what the Google sandbox is, why it exists, and how it works.
What Is the Google Sandbox?
The Google sandbox is supposedly a filter that stops new websites from achieving top rankings in Google search results. Web developers and SEO experts find it nearly impossible to get new sites to rank well despite the fact they used the same strategies on other websites that have high rankings.
New sites may remain in the sandbox for a few weeks to an entire year, which may be Google’s way of putting these websites on probation. The search engine is dedicated to delivering high-quality results, so they may put new sites through a waiting period to assess their quality.
Is the Google Sandbox Real?
Google has never confirmed the existence of the sandbox, but experts believe Google’s algorithm includes several factors that create the sandbox effect. Webmasters first noticed their newly-launched sites weren’t ranking well in 2004. In 2014, developers and site owners took interest in the sandbox once again when new sites started taking even longer to rank.
How Can You Avoid the Google Sandbox?
It may be challenging to completely avoid the sandbox, but you can reduce the amount of time your new site remains in it. Content creation and link-building seem to be the best ways to escape the sandbox. As soon as possible, you should publish a set of blog posts or a piece of original research. It’s also a good idea to create a social media presence for your site and reach out to relevant businesses or influencers for link-building opportunities.
If you want to increase your search engine ranking and come out of the Google sandbox, turn to Saba SEO. We are among the best marketing companies San Diego has to offer. Our team can create a new and responsive website for your business, provide high-quality content, and take steps to boost your online ranking. We also offer social media marketing services to help you enhance your brand image and attract high-quality traffic to your website. To talk to one of our professional SEO Managers, give us a call at 858-951-1717 today.