“Content is king” is one of those sayings often thrown around when discussing what matters most in the world of online marketing, and it’s true today more than ever. In fact, content remains the heart of search engine optimization and the key strategies that are part of it. The SEO experts from Saba SEO, a premier San Diego SEO agency, offer a closer look at why content is an essential component of SEO.
Content Is More than Just Text
One of the reasons content is important for SEO is because it encompasses so many different things that can be viewed and shared other than just text. “Content” can also include:
• Videos and images
• Social media posts
• Paid ads
• Live webchats and streamed events
• E-books and PDFs
Relevance Is a Big Part of SEO
Content is also important because Google has placed more of an emphasis on relevance with what’s presented online for ranking purposes. Content is ultimately what shows relevance. After all, searchers naturally expect to get something useful out of whatever inspires them to search for what you have to offer or click a link back to your site.
Keywords Need to Be Associated with High-Quality Content
Keywords aren’t going to do you much good with your online engagement goals if there’s not high-quality content linked to them. To be effective, keywords need to be naturally sprinkled throughout your content and used strategically in meta descriptions, headlines, image descriptions, URLs, and similar places.
Content Provides Answers for Searchers
If you type in a question about a product, service, or business, you’ll get an answer on Google that’s pulled from related content. These displayed answers to search questions are called snippets. They play a significant role in SEO today because searchers are more likely to click links to the content that answers their questions.
Finally, content that’s a part of your SEO strategy can be created internally or obtained from outside sources. What SEO does is put that content, regardless of the source, in front of the target audience.
If you need expert assistance creating high-quality SEO content that boosts your ranking, call on the experienced professionals at Saba SEO, a premier provider of SEO services San Diego businesses rely on for expertise delivered with integrity. Our wide variety of services include search engine optimization, social media marketing, and website design and development. To optimize your SEO content, call one of our SEO specialists at 858-277-1717.