For the longest time, the conventional wisdom was that content is king. But without experts who get high-quality content to your site, your content is nothing, so social media managers are rapidly rising in prominence. They’re empowered with the expertise to engage potential customers on social media. Why are social media managers king now? The professionals from Saba SEO, one of the top digital marketing companies in San Diego, offer a few reasons.
Social media managers determine which social media channels your site should use. The audience and type of media are distinct for each social media channel. The type of content and voice could also be slightly different for each channel. In addition, different channels can reach various segments of your clientele.
Visual sites, such as food and fashion sites, find Instagram key to their success. This is because photos capture customers’ attention first. Instagram stories provide another dimension for sharing stories and how-to content.
Twitter is for short, concise messages. It’s also about easy-to-share publications, such as infographics and charts. Good information presented in a concise visual package can be Twitter gold.
Facebook is the ideal place to really engage an audience of like-minded people. The unlimited nature of Facebook allows for in-depth conversations and brand loyalty.
You’ve researched who your ideal customer is. Your customer identifies with your brand. This is about more than product—it’s also about personality and worldview. Your social media manager can help you craft your brand identity, which is a combination of style, aesthetic, and point of view. The social media manager shares the package that resonates with your customer base.
Besides your branded colors, there’s a design aesthetic to your business. It can be sleek and modern or feature more natural colors and a rustic feel. Visual design is how customers viscerally connect with your brand.
Your social media manager will devise a strategy to stand out from your competitors. The social media manager will create a calendar with all your important company and industry dates. Next, he or she will strategize when to start product launch campaigns and determine how to share your company’s message on each platform. This is why social media managers are king now. They’re overseeing the entire big picture.
Social media marketing should definitely be an integral part of your overall marketing strategy. If you need help creating and managing your social media campaigns and you’re looking to work with a premier digital marketing and SEO company in San Diego, call on the experts from Saba SEO. We’ve been helping businesses boost rank and increase revenue for more than a decade. Reach out to one of our social media marketing specialists today at 858-277-1717.