Content is still king in terms of how it can encourage interaction in the form of clicks, shares, and conversions. Still, there are times when content marketing missteps can have the wrong kind of impact on a business and brand. The experienced content marketing experts from Saba SEO, a leading provider of San Diego SEO services, offer these ten content marketing mistakes you’ll definitely want to avoid.
1. Getting Facts Wrong
Startling statistics and compelling facts can be excellent ways to grab attention with your content. However, if you get some of those facts wrong, your credibility and trustworthiness will take a big hit. Check and double-check any facts you use within your content to make sure you’re passing along accurate info.
2. Going Off Topic
Nothing frustrates content viewers or readers more than something that promises to be about one thing and then deviates to unrelated topics. Stay on topic and avoid unnecessary filler. If you do need some extra material, consider:
- Using quotes from reputable people within your industry related to your topic
- Presenting related facts in bulleted or numbered lists
Briefly mentioning a minimum of one or two related topics towards the end of your content before doing a brief recap of your main topic
3. Writing About Irrelevant Topics
You’re not going to be doing your brand any favors if you’re writing about topics your intended audience simply isn’t interested in. Tools like Answer the Public and Google Trends can be used to get a better idea of various topics people within your target audience are searching for online.
4. Presenting Inconsistent Content
Content marketing is only going to work well for your brand if you stick to certain messages that fit in with your brand’s unique image. Avoid the temptation of trying to follow trends or copy what’s working for other brands. You’re more likely to increase brand recognition if you maintain a consistent tone with your content in all its various forms (e.g., website text, videos, images, social and blog posts, and ad copy).
5. Copying Content
There’s nothing wrong with checking out your competitors’ content to get an idea of what they’re presenting to the same audience. However, you want to make sure your own content offers a unique spin that’s right for your business. Copying content can also result in an abundance of bad things for your brand, including:
- Duplicate content issues with Google
- Lost credibility
- Diminished SEO value
If you really want to use somebody else’s content, link back to the source, which is also a good way to get backlinks.
6. Publishing Inconsistencies
Having a sporadic approach about content presentation can be really frustrating for your target audience. Fortunately, there are content scheduling tools you can use to maintain consistency in how often you present content. You can even bank some content and determine when you want it published.
7. Having No Content Marketing Strategy
You’re only setting yourself up for disaster if you start putting out content without first having a clear strategy in mind. One way to do this is with a pillar-and-cluster strategy, which means you’ll have a page with one main topic (the “pillar” page), and subsequent pages (the “cluster”) that link to your main page will cover subtopics related to your main topic.
8. Focusing on One Type of Content
You’ll have a hard time ranking well on search engine results pages (SERPs) if you only focus on one type of content. You’ll get better results if you mix things up with a diverse content marketing strategy. Options include:
- Video content
- In-depth articles
- Engaging blog and social posts
- Live-streaming content
9. Not Tracking Results
You’re not going to know what is and isn’t working with your content marketing strategy if you’re not tracking results. There are plenty of tools you can use to keep tabs on how all your content is performing online. Google Analytics and SEMRush are just a couple examples.
10. Forgetting Calls to Action
If your goal with content marketing is to generate leads and inspire conversions, you need to tell people viewing your content what you want them to do, which is why you need calls to action that are clear, concise, and compelling.
The professionals at Saba SEO, a premier San Diego SEO agency, can help you avoid these types of mistakes and provide expert assistance with all your content marketing efforts. We have more than a decade of hands-on experience helping clients with social media marketing, PPC, and SEO. If you need help boosting your website ranking with outstanding content, give us a call today at 858-277-1717.