Optimizing your content for search engines isn’t as simple as picking and choosing a couple of keywords or phrases. It involves an assortment of techniques and a solid understanding of what Google likes. Avoiding a few SEO mistakes can help you achieve better results with your efforts to connect with customers online. San Diego SEO professionals discuss top 7 SEO mistakes to watch out for.
1. Leaving Your AdWords Tool Set to ‘Broad’
Google’s AdWords Keyword Tool can help determine the keywords likely to perform well. Change the default “broad” setting to “exact” to fine-tune your results and filter out useless information.
2. Using Industry Jargon for Your Keywords
Just because you refer to your kitchen appliances as “household electronics” doesn’t mean others do so too. Effective SEO management strategy involves picking and choosing your preferred keywords based on what the average searcher is likely to type.
3. Hosting Blog On a Free Server
Many free hosting sites don’t offer enough options to fully customize your blog. Instead of using such sites, you can invest in a reliable web host and install self-hosted version of platforms like WordPress. Pay the fee to be able to use your own domain name.
4. Having Different Content for Desktop and Mobile Websites
If you’re designing both desktop and mobile versions of your website, keep the content very similar. Optimizing each site differently will result in different traffic patterns and can minimize your ranking results.
5. Overdoing the ‘SEO Copy’
Some website designers have a tendency to include text loaded with keywords and text links for the purpose of ranking well. Trying this trick will likely get you in trouble with the Big G. Make sure to write for humans and add your keywords and links naturally within your content.
6. Targeting the Exact Same Audience with Paid and Organic Search
Paid advertising is an effective way to connect with your audience, but it’s not meant to target your organic traffic. Dive into your stats to see what’s working with your organic search efforts and use PPC to supplement weak spots in your results.
7. Thinking Google Won’t Notice Anomalies
You can get a spike in traffic by submitting your site to multiple spam directories or buying external links from unreliable sources. However, don’t assume Google won’t question a sudden boost in your traffic. In other words: if it feels wrong, don’t do it!
Once you’re flagged for a Google violation, it can be a real headache trying to resolve the issue. Be proactive and watch out for possible SEO mistakes by keeping an eye on your stats and looking for any unexplained traffic dips. If you believe you’ve made some SEO blunders, consider working with Saba SEO to pinpoint the problem sooner rather than later. Call us at 858-951-1717 to create a tailored SEO recovery plan for your business today!