As 2015 is in full swing, many business owners are interested in optimizing their San Diego search engine optimization (SEO) campaigns to make the year remarkably profitable. If this is one of your professional goals, you should note that there are several things you should avoid doing in order to have a successful campaign this year.
The type of websites that you link to can affect your ranking in search engines. Specifically, linking to high quality websites (such as The New York Times or government sponsored websites) can improve your ranking in search engines. At the same time, linking to spammy and generally less known websites can negatively impact your ranking. To be sure that you’re not linking down, you can use this website to check the page rank of the website you want to link to. The higher the page rank the better!
Search engines have become incredibly “smart” as they carefully scan content to determine whether the same words are repeated throughout a piece of content at a significantly high rate (such as 10 to 15 times within a 400 word article). When you keyword stuff, you send a signal to the search engines that your website is spammy because naturally, the content will not read well. In basic terms, if you are using keywords repetitively, you are likely unable to develop strong and relevant content.
Content spinning has been and remains a relatively prevalent practice in the world of internet marketing. It’s popular because it frees people from spending time devising original ideas or rewording concepts that have already been expressed in innovative ways that necessitate extensive thought. However, spinning content is dangerous because it increases the likelihood that you will be formally or informally accused of plagiarism. Such accusations can severely harm your online reputation.
Hiring the Wrong Team
There’s nothing wrong with hiring a great San Diego internet marketing team to run or assist you with your SEO campaign. The problem surfaces when you hire a team that does not have extensive education and experience in the online advertising sector. To avoid this reality, be sure that you thoroughly research any SEO company that claims it can offer you excellent, expedient services.
SEO spam mails come from “business people” that claim they can get you immediate results while requiring minimal effort. As noted in Search Engine Land’s article regarding SEO tactics to avoid, “You don’t need to submit to 1,000 search engines or 500 directories. You can’t buy 2,000 quality links for $50. And no reputable SEO can guarantee a number one ranking on any search engine for keywords that matter.” If you receive e-mails asking you to buy quality links or submit to a trillion directories, discard them. It’s all SEO spam.
If you’re ready to get your 2015 SEO campaign going, know that you can use a strategic plan to increase your conversion rates and strengthen your online presence. However, it’s also important to be cognizant of the fact that there are several SEO strategies you need to avoid. By reviewing the advice listed above, you can ensure that your SEO campaign is ethical and effective.
For more information, reach out to Saba SEO today and request a free website analysis or call us directly at 858-277-1717 – we look forward to hearing from you!