Before you send content to your client or hit publish for your own site, make sure the content is ready for the spotlight. Timing is everything, so this is the last opportunity to make tweaks or substitute other more relevant content. You’ve taken the time to thoroughly research your content, but the Internet marketing experts at Saba SEO, a premier SEO company in San Diego, offer this additional advice: make sure you check the text for the following crucial things before sharing.
Ensure the Content Topic Is Interesting
There are millions of posts published every day. Publishing interesting topics is essential. Before sharing content, know exactly why now is the best time to publish this material. Is there a new product release, newsworthy topic, or even season of the year that your content complements? If the answer is yes, then it’s time to publish. Can you offer a unique or interesting take on a popular topic? Your point of view could be especially interesting to readers and help you establish your online authority. Make the text interesting to maximize this opportunity.
Make Sure the Content and Media Are Right for Your Demographics
You know your readers and their demographics. Are you publishing content that fits those demographics? Make sure to include video, infographics, or photos that would attract that particular readership.
Track with Google Analytics
Tracking your content with Google Analytics gives you up-to-date info on how well your post is doing now and in the future, which could help you plan for upcoming content and get a better feeling for what your reader wants to consume.
Don’t Forget SEO
Have you carefully researched keywords and long-tailed keywords? Have you included keywords in headers as well as within the body of the content? Have you labeled your photos or diagrams? If you’ve answered yes to all of these questions, you’re ready to publish.
Include Internal Linking
Does your new content include internal links from other relevant site content? Internal links may keep readers on your site longer and further establish you as an authority.
Proofread and Test Links
Lastly, make sure you carefully proofread and check each content link. The most effective way to proofread is to read the text out loud, which will also help you catch grammar flaws or typos.
It’s crucial to pay constant attention to the quality of every piece of content you put out there to make sure it’s accurate, well written, and relevant to your target audience. As one of the premier marketing companies in San Diego, Saba SEO can help you create fantastic content that engages your target audience and establishes your expertise in your field. With more than ten years of professional experience in Internet marketing, web development, and search engine optimization, our team can help you create high-quality content with effective SEO tactics based on honesty, quality, and integrity. We also specialize in web design and mobile app development. To talk to one of our SEM or SEO experts, give us a call at 858-277-1717 today.