Many of the actions that lead to your site’s improved performance are collectively called SEO (search engine optimization). All of these cumulative actions result in your website achieving a higher Google ranking. As Google has deemed itself the ultimate knowledge base, they’ve deemed certain criteria worthy of higher ranking. Google wants to rank sites that provide high-quality information and a better user experience. The digital marketing professionals from Saba SEO, one of the most innovative and trusted San Diego marketing companies, explain what’s important to know about SEO in 2021.
Previously considered secondary, UX (user experience) has always been about making information more presentable. Now Google has adjusted their criteria to make this the top priority for SEO in 2021. If a customer goes to your site and cannot quickly navigate to the information or product he or she wants, the person will go to your competitor. Your site must be easy to use. Make sure your site is responsive. That means no matter what device is used, your site is easy to navigate.
People are shopping online now more than ever. But savvy customers won’t use a credit card or a third-party payment service if your site hasn’t been upgraded to HTTPS. Making this change lets customers know you’re serious about protecting their security.
Google’s knowledge-based goal is called EAT. This stands for expertise, authority, and trustworthiness. Make sure your content shows you’re an authority in your industry or niche. Cite experts, create a few main keyword pages that link to other pages that offer deep dives into specific topics, and always use good spelling and grammar. All of these details show Google your site is professional.
Make sure to include keywords that are used in voice searches. Those will be different from words used in regular typed searches. Note that a lot of local SEO is going to be voice searches conducted in vehicles. Being mindful of this can boost your local sales.
If you’re looking for a firm with specialized expertise in digital trends, search marketing, and SEO, call on the experts at Saba SEO, a premier provider of San Diego SEO and Internet marketing services that has served businesses around the world for more than fifteen years. Give one of our experienced SEO specialists a call today.