Anyone who has a business and an online presence knows the ultimate goal is to get to the top of the first page in Google’s search results. This goal is often not achieved because the right steps aren’t taken to increase a website’s authority among competitors. Whether you’re new to the online marketing world or simply need a refresher on how to get it done right, use this how-to guide for improving your domain authority, brought to you Saba SEO, a premier provider of Internet marketing services San Diego businesses trust for unparalleled expertise and exceptional value.
A Brief Overview
In a nutshell, domain authority predicts how well a specific website will rank when compared to other websites. This measure was developed by Moz, a leading source for online marketing. Websites are ranked from 1 to 100. The higher a website is on this scale, the more traffic it’s likely to receive.
One of the biggest factors used to determine domain authority is the type and quality of inbound links to your website. Perform a quick audit of these inbound links to ensure none of them come from spam sites. If you notice all of them originate from similar types of sites, try to gain diversity with sites that are totally different but might still have a need for your content.
Social Media Mentions
Social media plays an important part in promoting content, which is why it’s used in this equation. Make sure your website has profiles on every major social media platform and you’re engaging directly with those who like or follow your company online.
Ever since the beginning of the Internet, content has always been the most important factor in succeeding online. Today is no different. High-quality, well-written content will attract more inbound links because you’ll be viewed as an authority on your subject. Domain authority takes time. In many cases, websites won’t see a significant increase in their ranking for two to three years. However, using the above tips can help you make small but meaningful improvements over time.
If you need a comprehensive digital marketing plan, turn to Saba SEO, a San Diego SEO agency with expertise you can trust. For almost fifteen years, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date with the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.