Once regarded primarily as a tactic for snagging top spots on results pages, search engine optimization is now an integral part of a well-rounded digital marketing strategy. After all, it’s what helps your content attract the right attention from both search engines and searchers. You’ll absolutely want to know what the future holds for SEO. Here are some of the top predictions, brought to you by the experts at Saba SEO, a premier San Diego SEO company.
UX Is the New “King”
Content is still a big deal when it comes to SEO, but user experience (UX) is just as important. Even so, nearly 20 percent of small businesses say they aren’t doing any type of tracking. The only way to really know what your users want to experience is to pay attention to such things as:
- Time users spend on various web pages
- Types of content users share that are related to your business
- Comments from customers and social media followers
- Detailed stats that are free with Google Analytics (GA) and Google Search Console (GSC)
AMP Is a Possible Ranking Factor
Introduced by Google in 2015, Accelerated Mobile Pages (AMPs) are designed to allow publishers to deliver content to mobile users more quickly. AMP isn’t yet a ranking signal, even though Google is already looking at websites through a mobile lens for ranking purposes. But this could change in the near future, especially since AMP content is already featured front and center in mobile search results.
Searches Will Be Driven by AI
There’s still not a lot known about RankBrain, Google’s machine learning program, other than it’s one of Google’s top ranking factors. But as artificial intelligence (AI) becomes even better at sorting through huge amounts of data, it will likely play a much bigger role in how search results are sorted and presented.
Additionally, there are predictions that augmented reality (AR) and virtual reality will become important parts of the user experience in the future—so much so that technology of this nature may be considered when evaluating UX. Lastly, personalization will be an even bigger part of SEO in the future, thanks to the greater emphasis on individual search needs that’s already prevalent.
If you need help optimizing your business’s SEO strategy, reach out to the experienced professionals at Saba SEO, the leading experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today at 858-277-1717 to learn more about our industry-leading services.