If recent predictions turn out to be true, 2020 could very well be the year when more than half of all online searching is done with voice prompts. Since it’s always helpful to stay on top of important search trends, we’re going to put the spotlight on four of the top trends related to voice search for 2020, brought to you by the search engine optimization experts at Saba SEO, a leading San Diego SEO service provider.
1. The Increased Availability of Voice Assistants
Expect more of your target audience to have access to voice assistants in 2020. Nearly 80 percent of Americans are already using smartphones with voice assistance capabilities. The increased use of Siri, Google Assistant, and similar voice assistants means it will be even easier for people to simply speak when they’re searching for information.
Have you taken a close look at how your target audience is actually searching for you online lately? If not, now is the time to find out how prevalent voice search is among the searchers who matter most to you.
2. A Consumer Preference for Voice over Text
Nearly 90 percent of consumers are already using voice assistants for search-related purposes. What’s more, just over 70 percent of consumers report preferring voice over text for online searching. There’s also research showing a lot of voice searches are done in the Q&A format, which means more of an emphasis on:
• Long-tail keywords grouped in a logical way
• Target audience data provided by question-based search tools such as Answer the Public
• More conversational content
3. AI-Based Voice Search Results
Google is already finding ways to use artificial intelligence to make search results more accurate. It shouldn’t be surprising to learn one of the top voice search trends for 2020 is the incorporation of AI technology into the results produced in response to voice queries. Google’s speech recognition technology already has an almost 100 percent accuracy rate in places where English is primarily spoken.
4. Search Data Gathered from Listening Points
In 2020, expect marketers to pay more attention to what’s actually inspiring searchers to look for something with voice search. The result is a gradual transition from touchpoints based on what people are searching for via standard search methods to listening points—referring to the times when voice assistants are activated. This data can be especially useful, since it’s predicted that voice-based ad revenue could reach nearly $20 billion by the end of 2022.
If you need help improving any aspect of your online marketing strategy, reach out to Saba SEO, a premier Internet marketing, social media management, and SEO company San Diego businesses rely on for expertise in every aspect of digital marketing. To learn more, call us today at 858-277-1717 to schedule an appointment.