Customer engagement is often forgotten when creating a marketing plan, yet it’s key to sales, and it’s about creating and nurturing relationships through branding and communication. This sort of interaction puts a human face on your business. Here are a few things to learn about customer engagement, brought to you by the experienced professionals at Saba SEO, the experts in Internet marketing San Diego businesses rely on for innovative strategies and high-quality service delivered with integrity.
Engage Your Audience Through Social Media
Social media is one of the top customer engagement tools, and it’s where your website or brick-and-mortar business has a single voice or personality. Creating social media posts that are interesting is the first step. Posts that include video or colorful infographics naturally entice customers to share your content. Replying to posts and answering questions posed on social media also strengthen engagement.
Customize Content for Customer Needs
Creating blogs or an FAQ page answering the questions customers ask most often is also part of customer engagement, because it’s putting their wants and needs before your marketing plan.
If your site sells team jerseys in only men’s sizes and women are contacting you about women’s sizes, make adjustments. That sort of engagement is business gold. Your alterations based on customer engagement will attract more new customers who are looking for these same items.
Make sure to check reviews of your company on all platforms. This is an opportunity to try to satisfy a disappointed customer or thank customers for sharing their good experiences with your brand.
Understand Customer Engagement Isn’t UX
User experience (UX) is making the customer’s experience of visiting and interacting with your website natural and free of obstacles. Customers can easily navigate your site. Your site is secure. Whether they’re using mobile or desktop devices, customers don’t experience any delays because you have compressed slow-loading photos and upgraded your hosting.
If you need assistance boosting your company’s online presence and enhancing customer engagement, call on the experts from Saba SEO, one of the leading companies specializing in online marketing and SEO in San Diego. Call one of our marketing specialists today at 858-277-1717 to learn how we can help you boost rank, increase revenue, and build customer loyalty.