Websites are like furniture in that it’s possible for something you regularly use and appreciate to become outdated in one way or another. However, if you’re busy running your business or taking care of other tasks, you may not immediately realize your website needs some attention. The experts from Saba SEO, one of the premier website development and marketing companies in San Diego, suggest these three signs indicate it’s time to update your website.
1. Your Website Looks Outdated
Your website has only a few precious seconds to grab visitors’ attention. Take a moment to look at your site as if you’re a first-time visitor and ask yourself what your first impression would be. A website can come across as outdated if it includes:
• Flat, uninspiring graphics
• Sliders with meaningless calls to action
• Stock photos or images
Another way to tell whether or not your site looks outdated is to check out your competitors’ sites. If you’re seeing designs or features your site is lacking, it could be outdated or heading in that direction.
2. Your Site No Longer Reflects Your Brand
Part of the evolution that goes along with having a business often results in changes in how a brand is presented online. If your site has different messaging than what’s now featured in your other digital content, such as what you post on your social media pages, it’s time to adjust your website so it fits in with your brand’s image and general message or theme.
3. Your Site Isn’t Helping Much with SEO
Google considers some important capabilities when evaluating websites for ranking purposes. For instance, your site may be dragging you down online if its design isn’t mobile-friendly or it has elements that slow down page load times or site speed. A lack of sufficient security features is another factor that could affect your website’s SEO appeal. Fortunately, updates can address these issues.
A website update doesn’t have to be an all-at-once investment or project. It’s entirely possible to make website updates gradually in a less dramatic and more budget-friendly way. This approach to a website renovation also allows you to get a feel for what your visitors think about your adjustments and improvements.
If you need help updating your website, call on a San Diego web development company
with more than fifteen years of experience in all aspects of online marketing. Saba SEO offers an array of SEO, PPC, web development, content marketing, and social media management services. Call us today to talk to one of our experienced professionals.