Social Media Trends for Businesses in 2025: What Platforms Should You Focus On?
Social media is often one of the most effective options for marketing and customer interaction. The return on investment from social media marketing is largely based on the time a business spends setting up posts and campaigns. However, the growing ability of businesses to hire social media managers adds an additional financial expense that can impact the return on investment.
One of the most important decisions business owners have to make is where to place their social media marketing efforts. Various platforms, including Facebook, X, SnapChat, LinkedIn, Pinterest, Instagram, Reddit, YouTube, and TikTok are the popular options in the United States. Companies with an international presence will have other options that are possible. Below, the professionals from Saba SEO, a premier digital marketing, web development, and SEO company San Diego businesses rely on for high-quality service and unmatched expertise, explain how to decide which social media platforms will work best for you in 2025.
Know Your Target Market
Your target market is one of the primary factors that will determine where your business should place its social media presence. For example, a company that caters to professionals may consider a marketing strategy that leans toward LinkedIn, but a company that caters to creative individuals may fare better if it leans more toward Pinterest.
Understand the Target Content
Any content posted on social media must be engaging and informative, but it doesn’t have to focus solely on the company’s offerings. Instead, companies have to look at which platforms will be most appropriate for their content. Longer video content, such as how-to videos, will likely be most effective on YouTube, which is the most widely used social media app by adults. Shorter videos, such as quick reviews or informational snippets, are better suited for TikTok, Instagram Reels, or Facebook Reels.
With the legal uncertainty currently surrounding TikTok, it’s easy to see why it’s best to have a multifaceted social media marketing strategy, which aligns with the top 2025 social media marketing trend of cross-posting content. This can be made much easier by using a qualified social media manager or specialized programs that make it easier to post across multiple platforms simultaneously.
Social media should definitely be one of the most important parts of your overall marketing strategy. If you need help creating or managing your social media efforts or you’re looking for any other type of internet marketing service, call on the experts from Saba SEO. We’ve been helping businesses boost rank and increase revenue for more than two decades. Reach out to one of our social media marketing specialists today.
