You’ll get your money’s worth and then some with a professional website. Part of the reason is because a site designed with an expert’s eye for detail is one likely to fit your needs and attract the attention of your intended audience. While creating a website yourself is doable, a professional website can definitely be a worthwhile investment. Seven compelling reasons this is the case are presented below by the San Diego web design experts from Saba SEO.
1. Create a Fresh, New Website
Visitors only need 10–15 seconds—or even less—to make up their minds about a website. Therefore, if your existing website clearly looks outdated or lacks newer and expected features, visitors are less likely to stick around. A professionally designed website is typically in line with what creates a good user experience today.
2. Make Your Competitors Envious
A well-designed website is more likely to help your business or brand stand out from competitors online, which typically contributes to a boost in online visibility. What’s more, with a beautiful, professionally designed site that consistently creates a good user experience and ranks well, you’ll be the one with the website your competitors are envious of instead.
3. Improve Your Credibility & Online Reputation
Regardless of the nature of your business, a professional website can positively affect your credibility and overall online reputation. The reward could be more business from visitors going directly to your site along with ones referred to it by satisfied customers or online influencers.
4. Appeal More to Mobile Users
Mobile visitors to websites now outnumber desktop users, so another reason to invest in a professional website is to get one that’s more appealing to mobile device users. This goal is often achieved with responsive design that allows your site to be viewed on any screen, which means you won’t be alienating desktop visitors either.
5. Enhance Results of Your Other Marketing Efforts
Let’s say you have a link to a website in your emails that’s not all that spectacular or user-friendly. In this instance, you could be discouraging visitors clicking the email link from taking any further actions. This is one example of how a professionally designed website can serve as the centerpiece of your other marketing efforts, including some that take place offline.
6. Paint a More Complete Picture of Your Business
A professional website can be designed in a way that provides a more well-rounded and diverse look at what your business is all about. This is something that can be done with a site that contains important details about your business in a way that’s easily digestible and accessible. For example, feeds to your social pages can be included on your site, as can blogs and other relevant content.
7. Boost Your Profit Potential
The most compelling reason to invest in a professional website is because of the ROI potential. A website that meets or exceeds visitor expectations is one that’s more likely to boost your profits by:
• Boosting online purchases and interactions
• Driving more traffic to your physical location
• Generating more productive leads
• Inspiring satisfied visitors to spread the word about your business, which often results in more potential customers or clients
If you need a unique and highly responsive website for your business, trust the experts at Saba SEO. As one of the leading web design and marketing companies in San Diego, we have vast experience in every aspect of digital marketing. For almost 20 years, we have designed high-quality custom websites for businesses all over the globe. In addition to web development, we also specialize in content creation, search engine optimization, and social media marketing. To create a comprehensive marketing strategy for your business, give us a call today.