Mobile apps are more than just handy little features for customers when it comes to interacting with businesses. A well-designed app tailored to unique customer needs and expectations can be a huge asset for just about any business today. If you still need some convincing, the experts from Saba SEO, one of the most innovative digital marketing companies in San Diego, discuss seven reasons your business needs a mobile app.
1. Reach Today’s Many Mobile Users
In the U.S., according to Pew Research Center, more than 90 percent of the population owns a mobile phone. Therefore, one of the most compelling reasons to opt for a mobile app for your business is because of the ability to reach a significant chunk of your customer base or target market. Plus, the average adult spends nearly four hours a day on mobile devices.
2. Boost Engagement
A mobile app can be designed in a way that focuses on the most common customer needs related to your business. It also gives you the opportunity to keep existing and new customers engaged with your brand by providing a handy supplement to your website and other online content.
3. Provide Customer “Nudges”
With a mobile app, you can gently nudge a customer who’s started the process of making a purchase without actually completing it. You might do this with special offers or discounts. Direct marketing with a mobile app can also involve notifications based on past purchases and buying behaviors. What’s more, your app can be set up to allow interested customers to instantly complete purchases.
4. Encourage Customer Loyalty
Your business-related mobile app can provide incentives for customers to be loyal to your brand. This is something often accomplished with rewards programs. Depending on the nature of your business, you could also use your app to give customers instant savings opportunities with digital coupons and other perks.
5. Increase Brand Awareness
One of the top reasons to invest in a mobile app is the ability to get more attention for your brand, especially if your business is smaller or more local in nature. If an app is well designed and appealing, satisfied customers are often willing to spread the word and encourage friends to check out what’s offered.
6. Keep Up with Competitors
If most of your competitors already have mobile apps and you don’t, guess where most of your customers will end up going? By investing in a mobile app, you’ll be competing on the same level as the other businesses targeting the same market and customers.
7. Have Impressive Design Flexibility
A mobile app for your business can be designed in a way that works for your budget and meets your specific needs. It can be basic or loaded with features you prefer. What’s also appealing about app design today is the ability to:
• Start off on the basic side and add more features later
• Test different features and functions to see what your customers prefer
• Make adjustments or improvements as you get feedback from users
If you need a state-of-the-art mobile app for your business, reach out to the online marketing experts at Saba SEO. We’re service-focused professionals with unmatched experience in web development, digital marketing, social media, and SEO. San Diego businesses and companies all over the world trust our expertise when they need innovative websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on creating your mobile app, call one of our specialists today.