Mobile apps are designed to bring convenience to users looking to complete various tasks on the go, so it’s only natural that many businesses have embraced the use of mobile applications for the purpose of connecting with new and existing customers. Still not convinced? The experts from Saba SEO, one of the most innovative digital marketing companies in San Diego, invite you to take a moment to consider why you need a mobile app for your business.
Mobile users spend almost 90 percent of their time using apps. And, on average, people use their smartphones for more than 2 hours a day. These stats show how much brand visibility can be increased with a mobile app for your business. You could then be rewarded with:
• Greater brand awareness
• Increased engagement
• Productive lead generation
In-app ads, promotions, and purchasing opportunities can be more impactful for your business than email campaigns, colorful roadside banners, and even social media ads. Engagement with a mobile app encourages people to be loyal to your brand. Plus, there are many additional ways to inspire customer loyalty with an app. Options include:
• Sending promotions and coupon codes
• Having an in-app reward system for customers who physically visit your business
• Offering exclusive alerts when new items arrive
Make Direct Marketing Simpler
At one time, a direct marketing campaign involved a lot of work and expense to do things like print materials and hire and train a sales staff to deal with customers in certain areas. A mobile app can achieve the same goals in a simpler and more effective way. Some of the features you could have in your app to help you achieve your direct marketing goals include:
• Basic info about your business
• Booking forms
• News feeds related to your business or industry
• Push notifications to provide reminders about your services, promotions, rewards programs, and other aspects of your business
Creating a mobile app for your business will involve an initial investment on your part. However, an application created with your business and customer base in mind can easily produce revenue that far exceeds your investment. What’s more, the right approach to design can allow your app to be adjusted to meet changing user needs and marketing objectives.
If you need a state-of-the-art mobile app for your business, reach out to the online marketing experts at Saba SEO. We’re service-focused professionals with unmatched experience in web development, digital marketing, social media, and SEO. San Diego businesses and companies all over the world trust our expertise when they need innovative websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on creating your mobile app, call one of our specialists today at 858-277-1717.