Evergreen content is the secret sauce to your SEO (search engine optimization) success. What is evergreen content? Like the type of plants it’s named for, evergreen content is content that’s always current. This is the opposite of trending news. Even if you go viral with a trending news topic, your evergreen content will be the content that keeps people coming back. Are you ready to learn about evergreen content and its importance? The experts from Saba SEO, one of the most innovative marketing companies in San Diego, offer a few facts to get you started.
What Are Examples of Evergreen Content?
Evergreen content can be about such things as:
- How to make pizza
- How to score tennis
- How to lose weight
What topics aren’t evergreen? Here are a few examples of topics that are too trendy to be evergreen:
- Holiday-related news
- Top fashion trends of 2020
- Today’s top news story
What Makes Great Evergreen Content?
Need a little more help in knowing what makes good evergreen content? Here’s a list of formats that should inspire you:
- Best/worst lists
- Top tips
- Instructional content and videos
- Product reviews
- Definitions and glossaries
- Intros and beginner’s guides
- How-to articles
Why Is Evergreen Content So Important?
Evergreen content is content that consistently brings people back to your site. This content also establishes your authority on your topic, which is important because Google rewards authoritative sites with higher search ranking. Sites that use evergreen content to instruct and share information demonstrate they’re at the top of their fields.
Best of all, evergreen content helps you do less work. Because evergreen content is a workhorse, you don’t have to post all the time, whereas if you’re posting on trendy items, you need to produce new content every day.
The professionals at Saba SEO, a top-tier provider of Internet marketing service and SEO expertise, can help you maximize your site’s effectiveness by optimizing your evergreen content. We’re proud of our many years of firsthand experience in helping clients with digital marketing, PPC, SEO, search engine optimization, and website design. If you need help optimizing your content to boost your website ranking, give us a call today at 858-277-1717.