Why Local SEO Is Essential for Your San Diego Business

SEO, or search engine optimization, is what your San Diego business can use to get higher rankings in search engines. Local SEO is particularly useful for businesses that are small or medium in size, but it can also help local branches of regional and national businesses. The SEO experts at Saba SEO, a premier SEO company San Diego businesses rely on for unparalleled digital marketing expertise, explain why using local SEO is pretty much a necessity in today’s online-centered marketplace.

Don’t Fight a Losing Battle

For illustrative purposes, imagine your business is called Tim’s Teddy Bears. If people type “teddy bears” into Google, they’re going to get national-level results. If they type in “teddy bears San Diego” or “teddy bears near me,” they’re far more likely to see your business’s name in the search results. Local SEO helps you generate traffic that’s close to you so you’re not fighting national advertising campaigns with huge budgets.

Improve Your Conversion Rates

Getting more traffic is great, but you also need to convert it. Consider these three statistics:

  • More than 86 percent of online users rely on reviews before buying locally
  • Local information is the emphasis of 46 percent of all searches on Google
  • More than 80 percent of smartphone owners choose “near me” options

Reduce Advertising Expenses

Digital marketing doesn’t involve banners, newspapers, or physical mail. Dollar for dollar, SEO is one of the most cost-efficient marketing methods available. That’s especially true thanks to more than a quarter of all local SEO searches resulting in actual sales transactions.

Maintain Enduring Rankings

Commercials are only heard or seen once, and mailbox ads might be thrown away before they’re even opened. SEO efforts stay in place, and they even build over time. You’ll notice increases in traffic growing into the future.

When handling local SEO, always keep mobile technology in mind. It accounts for over half of all online use and the majority of new online users. It’s also the predominant form of technology for local searches, since people tend to be out and about when they’re doing online searches.

Local SEO is important because it’s how most consumers search for businesses on their mobile devices. If you want to benefit from local search engine optimization, turn to Saba SEO, the leading experts on SEO in San Diego. Our specialists can assess your SEO needs and create customized, effective, and result-oriented strategies to boost your local rankings. We have a proven track record of delivering high-quality search engine optimization services and yielding exceedingly positive results. To learn more about how we can help you enhance your local SEO strategy, call us today for an appointment.