What’s Driving the Popularity of Minimalist Web Design?

Why Minimalist Website Designs Are Popular in San Diego, CA

Less is sometimes more. This, in a nutshell, describes a minimalist approach to website design. It basically means taking your essential website elements and streamlining them as much as possible, and it’s a concept that’s quite popular today. The San Diego web design experts at Saba SEO explain why.

Faster Site Speeds

Roughly 40 percent of website visitors will abandon a site if they have to wait for more than three seconds for a page to load, according to an Econsultancy study. Since fewer elements are included, minimalist designs allow for faster load times and site speeds. This can be especially beneficial when sites are viewed on mobile devices.

No Distracting Pop-Ups

Generally, minimalist website designs forego pop-ups and use other more subtle ways to include the same information if it’s necessary to do so. This is often appreciated by visitors who don’t like distracting pop-ups, and it could result in a drop in bounce rates and an increase in time spent on the site per session.

Fewer Maintenance Demands

Minimalist websites still need some degree of upkeep, but it’s typically not as much as what’s common with more heavy-duty sites (e.g., ones with a lot of code and other elements that need to work well together). A low-maintenance website can also contribute to:

• Reduced website downtime
• Lower site maintenance expenses
• Easier update procedures when they’re needed

More Clearly Presented Content

Eliminating the unnecessary “clutter” on a website by going minimalist with design means more room for the content visitors crave. Increasing the focus on clear, concise content can also have a domino effect that allows for:

• More compelling content that encourages the desired action(s)
• A better mix of content in various forms
• Room to space out or present content in ways that improve readability

Minimalist website designs are also popular because, when done right, they have the potential to enhance the overall user experience. And this is something search engines like Google appreciate, as do searchers themselves.

If you need help improving your web design, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web design services, give us a call today.