The Importance of Site Search

Site search is a search engine entirely devoted to a single website. Many websites have a site search feature, but few take advantage of its marketing potential. As you review your site’s performance from 2018 and make plans for your 2019 marketing strategy, you should consider the capabilities of site search. The professional web development experts at Saba SEO, a trusted provider of SEO services San Diego businesses can rely on, are here to explain the importance of site search.

One of the reasons SEO is such a powerful marketing strategy is because the audience is already searching for your product, service, or content. You’re not wasting money or effort on people who aren’t interested in your business. Site search has a similar effect. People who use your site search are interested in your product, and they’re also interested in your business specifically. If they’re taking the time to search on your website for something, there’s a high chance they’ll become a customer. 

One report found that site searchers were 87 percent more likely to achieve a business’s marketing goals than non-searchers. Site searchers are also 43 percent more likely to make a purchase than non-searchers. Other studies have found that site searchers are up to six times as likely to buy. They know what they want, so all you have to do is help them find it on your website. 

Your site searchers are a great resource, but you’ll have the most success if you make it easier for them to find what they’re looking for. Many website creators neglect their site search function or don’t include one at all. When users can’t find what they need, they’re likely to get frustrated and leave the site entirely. 

Instead, you should make sure you have a visible, effective, and easily navigable search feature. Most consumers value a fast and straightforward shopping experience, and the easier you make it for them to locate what they want, the more likely they are to make a purchase.

If you haven’t seen the true potential of site search, get in touch with Saba SEO, one of the most experienced marketing companies in San Diego. Besides providing help with site search, the experts at Saba SEO can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our amazing services, give us a call today at 858-277-1717.