Today, local search engine optimization is the driving force behind how people search online. Nearly 60 percent of consumers use Google each month to find reputable local businesses, and more than 100 billion local searches are performed each year. San Diego SEO experts share their views on why local SEO is more important than ever.
Google Is All About Local Business
When determining rankings, Google considers several local search factors such as signals from location-specific reviews and links. If you’re not thinking locally, you could be missing an opportunity to increase your visibility. The search engine also shows its preference for local businesses by:
- Providing access to detailed data (Google Analytics)
- Making it easy to create a My Business profile to target local searchers
- Adding new Google Maps features such as the ability to save specific places
Local SEO Levels the Playing Field
Optimizing your content for local searchers is the best way to level the playing field. For instance, you’ll likely generate more interest if you target “car buyers in Greenwich Village” rather than just anyone who is interested in a car. Local SEO is also an effective way for small businesses with limited budget to compete.
Search Results Are Increasingly Personal
When it comes to searches, Google automatically assumes local intent. This is why you’re likely to find local reviews, directory listings, and maps showing up on search engine results pages. All leading search engines use tools such as search history and the user’s location to produce results. If your site is optimized for local SEO, it will be easier to place your business in front of the target audience. Effective local SEO techniques typically include:
- Having correct citation info (business name, address, phone number)
- Using geo-specific keywords naturally in content
- Encouraging customers to submit local reviews
Local SEO is important because it’s how most consumers search for businesses on their mobile devices. If you want to benefit from local search engine optimization, turn to Saba SEO. Our professionals can assess your SEO needs and create customized, effective, and result-oriented strategies to boost your local rankings. We have a proven track record of delivering high-quality search engine optimization services and yielding exceedingly positive results. Call us at 858-951-1717 for an appointment.