A do-it-yourself mindset is fine when tackling odd jobs around the house. But a DIY approach to managing your Google and Facebook ads can easily go from “What a great idea!” to “What was I thinking?” much faster than anticipated. Below, the experts at Saba SEO, a renowned online marketing and San Diego web design company, offer seven reasons it’s best to hire an agency to manage your ads on Google and Facebook.
1. Awareness of Ad-Related Guidelines & Platform Requirements
Ads for both Google and Facebook need concise copy and accurate keywords. However, there are many different guidelines for everything from image sizes to how ads are set up and presented. An agency is more adept at keeping up with the guidelines that apply to these two ad platforms. This knowledge alone boosts your odds of getting the optimal return on your ad investments. An agency can also keep track of:
• Guidelines for desktop and mobile ads presented via Google and Facebook
• Ad space and/or time
• Appropriate file types and sizes
• Most popular content types for each platform
2. Comprehensive Ad Testing
An agency is also better equipped to test Google and Facebook ads before they launch. Again, this boosts your odds of being rewarded with the expected results. Headlines, images, calls to action, and the ad copy itself can all be tested to determine what appeals most to your target audience.
3. Familiarity with Tools & Ad Features
There are many different tools and ad features that can be used to research keywords or make your ads more appealing to your target audience. The team you’ll work with at an agency will likely be aware of what tools and ad features are available for each platform and how to take advantage of them in the most effective ways.
4. Cost-Effective Bidding Strategies
Bidding is one of the aspects of Google and Facebook ads that can become overwhelming at times, especially if you’re fairly new to online advertising. An agency can suggest a bidding strategy based on your goals and budget and make strategic recommendations.
5. Awareness of Algorithm Changes or Updates
Both Google and Facebook routinely change or update their algorithms. If you’re not aware of when this happens, your ad campaigns could nosedive. An agency, on the other hand, typically keeps up with algorithm announcements so appropriate mitigation and adjustment efforts can be made.
6. Seeing the Big Picture
An agency is often better at seeing the big picture in terms of how your ad campaigns fit into your other marketing efforts. Insights of this nature will allow you to make well-informed decisions about your ad budgets. Plus, you’ll have a better idea of how Google and Facebook ads can help you achieve your marketing goals.
7. Accurate Data Tracking
Lastly, an agency can keep track of how your Google and Facebook ads are performing in a much more detailed way. Agency experts also know what patterns to look for with ad data, and they understand how to interpret results accurately. This information can then be used to fine-tune your ads and make appropriate adjustments.
If you need help optimizing the way you use Facebook and Google Ads, reach out to Saba SEO. From identifying the right keywords to designing comprehensive digital marketing strategies, we offer a variety of services to help businesses boost their online visibility. For more than ten years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on Internet marketing and SEO, San Diego companies should give us a call at 858-277-1717 today.