Discovery ads are native Google ads that appear in various feeds, including Google’s homepage on mobile devices. The basic concept with these ads is to create a visually rich ad experience. If you’re new to this approach to running ads, here are a few reasons you should be using Google’s Discovery ad campaigns, brought to you by the experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service
You Can Tell Visual Stori
With Discovery ads, you can tell stories by presenting collections of multiple images in a carousel format. Viewers of these ads can then simply swipe from one to the next. You can use single images as well for times when you want to showcase a specific product.
Google Will Figure Out What Headlines & Descriptions to Use
Google uses machine learning capabilities to find the right mix of headlines and descriptions. When setting up Discovery campaigns, you’ll enter a single landing page URL. You’ll also get to enter up to five descriptions and headlines, and Google will use accumulated data to find the best combinations of descriptions and headlines to boost ad performance.
Discovery Ads Have Impressive Reach
Discovery has approximately 800 million global users. This alone gives you impressive reach potential with your campaigns. But that’s not all the reach potential you’ll get with your various Discovery ad campaigns. Google also distributes these ads to:
• YouTube’s mobile home feed
• Gmail social tabs
• Gmail promotion tabs
Campaign Setup Is Easy
Discovery campaigns are fairly easy to set up. Simply select your campaign type, upload and input the specific ad-related info, and Google takes care of optimization and ad delivery.
While there are many appealing benefits of Google’s Discovery campaigns, realize there are some differences from other types of Google ad options. For one thing, you can’t change manual bid strategies or have access to device targeting and similar features. Even so, Discovery ads can be an effective complement to your other digital ad efforts because of the reach potential.
Keeping up with Google’s latest features is one of the smartest things you can do in today’s online and mobile-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for more than ten years. Call one of our SEO specialists today at 858-277-1717.