Embracing digital marketing doesn’t mean throwing traditional media such as TV, print, and direct mail out the window, but having a solid digital marketing strategy in place increases your odds of reaping the full rewards that come with engagement opportunities of this nature. Therefore, if you don’t yet have a digital marketing strategy in 2021, the professionals from Saba SEO, one of the most innovative digital marketing companies in San Diego, offer 10 reasons to consider taking this step.
1. You’ll Gain Access to More Potential Customers
More than 60 percent of shoppers report making purchases online at least once a month, and worldwide, more than 2 billion people buy goods online annually. The point here is a solid digital marketing strategy can help you steer some of that online activity toward your business.
2. Your Existing Digital Strategy Lacks Direction
Having a website and being active on a few social platforms isn’t the same thing as having an actual digital marketing strategy. Since many consumers today access digital content through different points of contact (e.g., websites, mobile apps, etc.), a consistent goal-driven strategy will produce better results.
3. Your Competitors Are Targeting the Same Market(s)
Just because you don’t have a digital strategy doesn’t mean your competitors don’t. If you don’t have a consistent strategy, other businesses targeting the same market(s) will gain an edge that will be difficult to overcome.
4. Your Website Isn’t Generating Sufficient Traffic
A website isn’t meant to be an island. To generate sufficient traffic, it needs to be at the center of a broader digital marketing strategy. For instance, off-page activities such as paid ad campaigns and guest blogging can direct more traffic to your site.
5. You’ll Build & Maintain Important Customer Relationships
Many consumers today, especially younger ones, prefer to build meaningful relationships with their preferred brands. It’s easier to do this on a more widespread basis with a digital strategy that includes an emphasis on building relationships by offering fresh, relevant, and consistent content.
6. You Want to Give Local Customers an Added Incentive to Stop by in Person
Even if you do most of your business at a physical location, you can still benefit from a digital marketing strategy. Geotargeting on social media and having an updated Google My Business listing are just two of the ways a solid digital presence can convince local searchers to stop by in person.
7. You Won’t Have to Stretch Your Budget to Reach a Larger Audience
A customized digital marketing strategy can have an impressive ROI. From emails directed at recipients likely to be interested to clever social media campaigns that encourage participation and engagement, there are many cost-effective ways to attract attention digitally.
8. There’s Too Much Duplication with Your Current Strategy
Without a solid plan, various aspects of your traditional marketing efforts may overlap. This duplication can cost you money and overstretch your available resources. A personalized digital marketing strategy tied in with your other marketing efforts eliminates duplication so your marketing resources can be better allocated.
9. Your Business or Brand Is Fairly New
A digital marketing strategy can be used to introduce your business to your target audience or boost brand awareness. What’s more, a digital strategy for a newer business can be adjusted or expanded to meet new goals as awareness grows.
10. You’ll Gain Valuable Audience Insights
A digital marketing strategy can do more than bring you additional website traffic or convince local customers to visit your physical place of business. Analytics and keyword analysis data can help you gain insights you can use to:
• Produce content your audience will likely respond to better
• Know which platforms to focus on based on engagement patterns
• Broaden your brand’s appeal based on what you learn about your target audience
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today.