Reasons for Businesses to Have Mobile Apps in 2021
Collectively, Americans spend more than 50 hours per day on their phones. A lot of what’s done with phones today involves mobile apps. In fact, in 2017 alone, about 20 percent of total media time was spent in apps. These are just a few of the reasons it’s worth considering a mobile app for your business in 2021. The experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, offer a few more reasons a mobile app may be the right option for you.
Boost Brand Awareness
Once your mobile app is built and your intended users/customers have downloaded it, you’ll have many opportunities to build and boost brand awareness. Possibilities include:
• Sending alerts about special deals or offers
• Offering built-in app features that encourage regular engagement
• Giving users the option to share the app with others they know
Make Things Easier for Your Customers
Today’s consumers typically prefer convenience. A mobile app that allows your customers to quickly reorder products they’ve bought before will be very much appreciated. Your app can also give your customers easy access to customer support with chat features.
Get More Personalized
Push notifications and other automation features can be used to ping devices or send personalized messages or alerts. This is a level of personalization that goes beyond what’s normally possible with email and social media, although a mobile app can certainly complement what you’re already doing with your other digital marketing efforts.
Improve Customer Service
More than half of the customers surveyed by Dimensional Research said they would be willing to make another purchase from a business if they have a good customer service experience. A mobile app gives you many ways to achieve this goal with options that include:
• In-app messaging
• Call/call-back buttons
• RSVP capabilities
• Directions to your business if you have a physical location
Lastly, a mobile app will give you a chance to gather useful data about your customers’ digital buying behaviors and habits. You can even ask for feedback about recent purchases and further customize your app to include extras like FAQ sections or “level-up” options that allow for even more customization.
If you need help creating a winning mobile app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717
