Blogs powered by the popular platform WordPress alone are read by around 400 million people every month. The good news is many businesses are already aware of the engagement and interaction potential blogs have to offer. If you’re still on the fence about whether or not a blog is right for your small business, the marketing professionals from Saba SEO, a premier SEO company San Diego businesses rely on for expert advice on all aspects of digital marketing, offer three reasons to consider jumping into the blogosphere.
1. Keep Content-Hungry Customers Happy
Today’s consumers are much better informed thanks to the widespread availability of online-accessible content. Having a blog for your small business gives you a chance to present more content in a way that’s less “salesy,” more in-depth, and of more significant value to your intended audience. Besides, if you don’t satisfy your customers’ content needs, your competitors will!
2. Have More Cross-Promotional Options
When properly optimized for searchers and search engines, blog posts present numerous opportunities for cross-promotion. For instance, email and social media content can be used to promote new blog content or tie it together with other campaigns. Conversely, your blog can include links to related content on your website or social media pages.
3. Boost Engagement with Your Business
A blog gives you many ways to keep your customers interested and engaged with your business. This ultimately increases the odds customers will be more willing to turn to you for future needs if they’re pleased with your engagement efforts. For example, your business blog can boost engagement with content that includes:
• Insights into trends related to your industry or niche
• Inspiring content that might include details about community involvement efforts or real-life customer stories
• Topics creatively associated with your business, products, or services
Small business owners often have valid concerns about the time and effort that go into preparing and maintaining a blog. However, if your blog is included on your current website, you’ll be able to tap into existing resources. Welcoming guest blog contributions and using a scheduling tool for your posts are among the ways you can maintain your business blog.
Blogging is a great content marketing tactic that can establish your industry authority and generate high-quality leads. If you need help creating first-rate content or developing an effective online marketing strategy, call on the experienced professionals from Saba SEO. For exceptional assistance with digital marketing, social media, and SEO, San Diego businesses rely on our expertise to boost online visibility and increase revenue. Give one of our digital marketing specialists a call today.