If you want to increase your local search engine optimization (SEO), social media may be the secret to making your site rank on local searches. Here are a few reasons for the importance of social media marketing in today’s world, brought to you by the digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses rely on for high-quality service and unmatched expertise.
Social Media Beefs Up Google My Business
Including your social media in your Google My Business profile makes your listing more complete. Google’s mission is to provide users with complete information. When your site is more complete, Google rewards you with higher ranking. Local business SEO is still the Wild West. The sooner you complete your Google My Business information, the better chance your business will be at the very top of a search listing.
Social Media Solidifies Your Business Location
Half of all smartphone searches are local searches. Your social media plan can help potential local customers find you through searches. By including such information as holiday hours, descriptions of new products or services, and newsworthy information about your business on your social media, your odds of interacting with new customers improve.
Social Media Provides Shareable Reviews and Recommendations
Millions of people are on social media sites such as Facebook. Facebook reviews and recommendations shared by previous clients can help potential customers decide you have the products or services they’re looking for. In addition, if there are some unhappy customers, how you respond and resolve their issues online can assure future customers of your excellent customer service and ability to solve problems.
Social Media Marketing Is Easy on the Budget
Social media can be one of the best cost-saving tools for your organization’s budget. Instead of paying for advertisements that are promoted to everyone, your social media posts can be geared to your tribe. Social media can be handled in many ways. One individual can be the point person to create social media for all new releases, promotions, or other newsworthy information about your business, or separate teams can take over the social media accounts and dive deep with their expertise. Another possibility is to hire a social media influencer for a day. The influencer can change the paradigm around your product and introduce a whole slew of potential new customers to what you have to offer. This is the priciest and the gutsiest of all options.
Social media should definitely be one of the most important parts of your overall marketing strategy. If you need help creating or managing your social media efforts or you’re looking for any other type of Internet marketing service, call on the experts from Saba SEO. We’ve been helping businesses boost rank and increase revenue for more than a decade. Reach out to one of our social media marketing specialists today at 858-277-1717.