Search engines need to understand your content to present it in a way that’s accessible by your target audience. Therefore, you’ll need to take some steps before you dish out your content for consumption. The experts at Saba SEO, one of the leading San Diego SEO companies, offer these tips on how to make your online content SEO-friendly.
Start with Keyword Research
Keywords are important because they provide clues about the nature of your content.
Get started with keywords by choosing one or two key terms that reflect your content best. Keyword research also involves:
• Seeing what keywords your competitors are using
• Understanding your target audience
• Using groups of related keywords to answer commonly asked questions specific to your content
Determine Search Intent
Search intent, a big thing for Google these days, refers to the problem a searcher is trying to solve when he or she is looking for content. Once you define the purpose of your content, you’ll know how to best present it. For instance, you might put together a tutorial or “listicle” if you have informative content. With purchase-intended content, you might include product highlights or a compelling offer.
Optimize Your Titles & Subheads
When you’re creating titles, use H1 tags and write clear, concise titles that describe your content. A meta title should also be created. This is what shows up in the snippet seen on search results pages. Subheads should be equally concise and reflect what’s in each paragraph or section, since most people skim content before actually reading it.
Optimize Your Meta Description
Each page of content needs to have a meta description. These descriptions entice searchers to click and check out your content when they come across it online. You can even add a brief call to action at the end of a meta description if it’s appropriate.
Lastly, make sure your content is readable. Achieve this goal by keeping your paragraphs short and using bullet points or numbered lists to break up the text. Relevant images can be added as well. Also, make sure you have a consistent tone and a clear purpose in each piece of content you present.
If you need unique, compelling, and fully optimized content for your business, turn to Saba SEO. As a leading provider of San Diego SEO services for more than fifteen years, we have created and optimized high-quality content for organizations all over the world. Our experts are always up to date on the latest Google upgrades, and we can help you create content that’s sure to resonate well with your audience, encourage conversions, and boost your online visibility. Call us at 858-277-1717 to schedule an appointment with one of our SEO specialists.