Top 5 Ways to Make Content SEO-Friendly

Creating SEO-friendly content is something of a balancing act. On the one hand, you want to attract attention in all the best ways possible from search engines to maintain optimal visibility. On the other hand, you also want to grab the attention of your target audience. Increase your odds of finding the right balance when it comes to SEO-friendly content by following the five rules discussed below, offered by the experts at Saba SEO, a leader among San Diego SEO companies.

1. Write for Real People First

It’s easy to get so bogged down in keywords and other elements of SEO when you’re creating content that you forget you’re actually writing for real people. Worry about the finer points of SEO later and start by creating content for your target audience by:

• Fully understanding who you’re trying to reach
• Having a clear focus with your content
• Providing something with relevance and value

2. Choose Appropriate & Natural Keywords

Here’s the first step with the SEO part of things. Once you’ve created content with your target audience in mind, add appropriate keywords. There are plenty of tools, like Google’s Keyword Planner and Answer the Public, you can use to pick and choose keywords relevant to your audience, topic, business, products, or services. Just make sure to keep some keyword basics in mind by:

• Using keywords naturally in your content
• Not overusing keywords
• Strategically placing keywords in headers and subheads and within the actual content where it makes sense to do so

3. Take an Original Approach with Your Content

This doesn’t mean you can’t draw inspiration from other sources. What you should do is make the content you create as fresh and original as possible. This may simply involve presenting an entirely different take on a familiar topic or coming at a topic of interest to your audience from a different point of view.

4. Make Your Content Easily Digestible

Google pays more attention to content quality today. This extends to the way your content is actually presented. Plus, actual searchers are more likely to gravitate toward and spend more time engaging with content they find easy to read and follow. Make your content easy to digest with:

• Catchy, descriptive titles and subheads
• Bullets or numeric lists to present key facts or points
• Related images or videos—which can also be optimized with appropriate tags

5. Create Share-Worthy Content

SEO-friendly content is content that actually gets shared. Search engines like Google consider this a sign of authority and trust, which are factors considered for ranking purposes. You’re more likely to inspire your target audience to share the content you create by:

• Fully promoting your content where it makes sense to do so (e.g., emails, social media posts, etc.)
• Tapping into appropriate emotions with your content
• Presenting useful information in a way that inspires sharing
• Reaching out to online influencers in your industry or niche to attract more attention with your content

If you need unique, compelling, and fully optimized content for your business, turn to Saba SEO. As a leading provider of San Diego SEO services for 20 years, we have created and optimized high-quality content for organizations all over the world. Our experts are always up to date on the latest Google upgrades, and we can help you create content that’s sure to resonate well with your audience, encourage conversions, and boost your online visibility. Call us today to schedule an appointment with one of our SEO specialists.