There’s no reason to create content unless you’re going to optimize it for search engines. Writing content that’s user-friendly and performs well in search engines is easy, as long as you plan ahead. The search engine optimization experts from Saba SEO, a top-tier San Diego SEO agency, offer these easy tips on writing for users and search engines.
Create Your Own Research
Original data is a good way to answer questions readers may find interesting. To obtain this data, conduct your own research on a question. Use that data and report your findings in a blog post. For added optimization, create a press release and share your findings to give your organization some added exposure and perhaps a few backlinks from some high-quality publications to your website.
Create posts that include “how to” instructions for your organization’s area of expertise. You may even have more than one topic on which you could include step-by-step instructions for readers. You can also take this concept and create a “how to” video. Make sure to include the written instruction list under the video on your YouTube page.
Target Alternative Search Engines
Not all search engines are the same. Google is no longer the only search engine in town. With the rise of in-home devices like Alexa, Siri, and Google Home, Amazon and Apple are also building their search engine expertise. Consider voice questions when creating content to make it easier for search engines to find. Always consider natural language when creating content.
Get Public Exposure
Popular online authors who have made names for themselves beyond the written word perform well in search engines. Build your reputation by offering to speak at events or workshops. Podcasts are another ideal opportunity. Contact podcasts to be interviewed, or even create your own podcast to establish yourself as an expert in your field and make your name synonymous with your business.
Write about Current Social Issues
Writing about a current social issue that corresponds to your brand is another way to find your content at the top of search engine results. This sort of blog post can be an opportunity to offer potential clients a new solution.
Content that keeps users on your page and ranks high in search engines is easy to create if you follow these simple tips. For more advice on creating great content that boosts your rank, reach out to the SEO experts at Saba SEO. We have more than ten years of experience helping businesses with SEO, marketing strategy, and web design. San Diego business owners rely on Saba SEO for unparalleled service delivered with integrity. To get started optimizing your content, give us a call today at 858-277-1717.