YouTube is more than just a place to go for the latest cat videos. It’s also the second most often used search engine, just behind Google. This makes it a highly effective platform to use when you’re looking to catch the eye of anyone who might be interested in what you’re selling. If you haven’t yet fully explored the advertising possibilities with YouTube, take a moment to learn about the five types of ads specifically used on this popular platform, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and internet marketing. San Diego business owners should plan their online marketing strategies to take advantage of the distinct ad formats available on YouTube.
1. Skippable Ads
Yes, these are the ads a lot of people skip whenever they can. Even so, they can still be an effective way to boost brand awareness. Skippable in-stream ads can be displayed before or after videos. The plus side here is you’re only charged if someone watches the entire ad or clicks. These ads need to be at least 12 seconds long.
2. Non-Skippable Ads
These are the ads that pop up before or during videos. The main difference is there’s no option for the viewer to skip what’s displayed. Since nearly 80 percent of skippable ads are actually skipped, the non-skippable version can be appealing if you’re trying to get a full message out. Charges for these ads are based on impressions.
3. Bumper Ads
Because bumper ads only run for six seconds before videos are played, they’re less intrusive for viewers. You may prefer this option if you want to reinforce an existing message from other campaigns or run simple and direct promotions. Ad recall is also much better with these shorter ads.
4. Discovery Ads
Discovery ads are so named because they appear like any other video content waiting to be “discovered” on YouTube. These ads typically appear in a prominent location on the page, such as what’s typically done with Google’s paid ads. Discovery ads can appear on the homepage or various results pages. They’re not deceptive, though, since they’re actually labeled as ads.
5. Non-Video Ads
If you have a limited monthly ad budget, you may prefer non-video ads. These ads are displayed off to the side or on top of videos. There’s usually a small box in the corner to allow the viewer to close the ad, but you only pay for actual clicks.
For outstanding social media, internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for almost 20 years because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your YouTube presence and social media marketing strategy, reach out to our experienced consultants today.