Whether you’re a seasoned YouTuber or just starting out, there are always new ways to increase your viewership and try something new. Because YouTube is the second biggest search engine, this is an opportunity to widen your audience. Here are five YouTube trends you can’t ignore in 2022, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions about YouTube trends we’ll see next year.
1. Morning & Evening Routine Videos
Viewers are obsessed with learning how a successful person starts and ends his or her day. Could there be a meditation or yoga routine, a morning skincare regimen, and even a recipe for that perfect green smoothie to start the day? Evening routines can share information on how to wind down and get into a space where restful sleep can occur. With these specialty videos, increases in viewing times, especially for morning routine videos, are growing exponentially. Also, these sorts of videos sell products, including everything from blenders and yoga mats to candles and inspirational books.
2. Live Streaming
Nothing attracts a YouTube audience like live streaming. These videos tell stories. Moreover, they help content creators directly connect with their audiences at a more personal level. The best part of live streams is that viewers will stay on for the duration of the stream.
3. YouTube Ads
Because YouTube is the second biggest search engine (just behind parent company Google), YouTube ads are seen by a huge number of people. Moreover, they’re viewed more than cable ads. This means more potential for revenue growth. Go with YouTube advertising and skip traditional ads. Your bottom line will thank you.
4. How-To Tutorials
Instruction videos are one of the best ways to gain new followers. This is because YouTube is the most obvious medium for someone who wants to learn how to do something new.
5. Minimalistic or Sustainable Living
Even if you’re not living off the grid, you can create content for those who want to live a more minimalist lifestyle. From simple recipes to old-style remedies, people are looking for products and ideas to make their lives more simple.
For outstanding social media, internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than fifteen years because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your YouTube presence and social media marketing strategy, reach out to our experienced consultants today.