Blogs | Saba SEO
3 Quick SEO Tips for Video Marketing
With the emergence of video parsing and Google’s Hummingbird search engine algorithm update, content marketing has seen a new explosion of informational videos driving San Diego SEM efforts. The challenge has now become one of creating video content that is both useful to the consumer and optimized for search engine rankings. In a wasteland of […]
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5 Trite Phrases Content Marketers Should Stop Using
Clichés are poison to good writing. Especially when it comes to content marketing—something that should be communicating your brand’s unique image and creating trust between you and your reader. Using clichés is a quick way to ensure your words don’t stand out. Unfortunately, content marketing has developed a culture with an entire glossary of buzz […]
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Creating a Landing Page That Converts
You’ve done market and keyword research. You’ve created AdWords ads (or something similar). What happens next? You create a landing page that will convert by capturing a potential client’s attention, maintaining his or her interest, and keeping them focused on the benefits you’re offering. Get the Headline Right You have one chance to get your […]
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How to Choose the Right Social Media Platform for Your Business
With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following: Who is your customer? Are your customers mostly male or female? How often do you want to interact? What is the story you want to tell? Once you have defined […]
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4 Lessons Content Writers Can Learn from Comedians
Content writers utilize many different styles and voices depending on their subject and whom they’re writing for. And often, this means looking to outside sources to research tone and language, among other things. Next time your online marketing team is diving into a project, suggest they take a cue from an unlikely source—comedians. Wondering why? […]
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3 Steps to Republishing Content
Every online marketing expert can vouch for the value of a steady stream of content. At some point, however, business and website owners might feel like they’ve exhausted all sources or simply don’t have the same publishing capacity. As such, it’s easy to look at the massive tome of old blog posts, articles, ebooks, and […]
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Basic SEO Must-Haves for Any Business
Whether you’re starting a new business or are simply unsatisfied with your current rank, ensuring you’ve optimized your site with a few SEO must-haves will help you connect with your targeted audience, move up the results page, and acquire more visitors. 1. Unique Content The key to an effective search engine optimization campaign is unique […]
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The Best Podcasts for Online Marketers
Podcasts are one of the easiest ways for digital marketers to stay up-to-date on the latest news, trends, and resources for online marketing. If you’ve got a long commute for work or want to break up your workday, here are a handful of podcasts worth a listen. Tropical MBA Podcast This podcast started back in […]
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How to Create Engaging LinkedIn Content
Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to increase website traffic can—and should—use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and […]
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SEO Practices That Don’t Bring Visitors
SEO should bring visitors to your website, but some common strategies don’t bring visitors at all. Instead of spending time on these tactics, spend time on practices that actually work. Here are a handful of search engine optimization practices to avoid. Keyword Spamming Repeating keywords too many times on a web page can keep your […]
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