Blogs | Saba SEO
How Does Google Determine Rankings?
Google takes several different factors into consideration when determining how a site will show up after that initial search request is entered. Understanding Google’s search criteria can help you optimize your own website so that it will rank higher, preferably somewhere within the first page of returned results, since searchers aren’t likely to browse through multiple pages. […]
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What is B2B Content Marketing and Why is it Important?
In simplest terms, business-to-business content marketing refers to content that is aimed at other businesses. More and more B2B marketers are finding that content is the single most powerful and versatile tool, and are utilizing content that is relevant to the intended audience beyond an obvious sales pitch.
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How to Write a Good Title Tag & Meta Description
Title tags and accompanying meta descriptions are designed to entice customers to click on your particular link when searching for products and services. Since title tags and meta descriptions are key factors in how your site is ranked on SERPs (search engine results pages), it’s important to
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5 Ways to Kickstart an SEO Strategy Today
Ready to dive into search engine optimization? But what if you don’t have the time to create engaging content with the proper amount of keywords per page and monitor the results? While it is always wise to consult with a professional SEO company in San Diego for some serious implementation of SEO techniques, there are […]
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The Importance of Hyperlocal Keywords in SEO
The key to standing out online for many business in today’s competitive marketplace is to go local – very local. Welcome to hyperlocal search engine optimization. It’s an effective strategy that can be implemented in several ways.
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Is Email Marketing Still Effective?
Over the last few years, social media and other channels have become the focal point of internet marketing while the popularity of email marketing has plummeted. Many business owners have reported declining response rates for their email campaigns and, as a result, email marketing has been put on the back burner. However, every business owner […]
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Have You Disappeared from Google’s 7 Pack?
Adding to Google’s menagerie of algorithm updates, its recent local modification “Pigeon,” was released on July 24, 2014, for American English searches. Like the release of Panda and Penguin before it, Pigeon has left some local businesses looking to make adjustments to their search engine optimization, as they find they are no longer appearing in […]
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7 Eye-Opening SEO Facts that are Hard to Ignore
Search engine optimization (SEO) isn’t an easy concept to grasp, yet it’s not something that should be ignored, especially if you plan to do any marketing online. While you may have heard terms like Google bots and algorithms thrown around in connection with SEO, you may need a little more convincing to see why SEO […]
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How Blogging Can Increase your Business’ Exposure Online
Did you know that companies that maintain an online blog acquire significantly more leads than non-blogging companies? In fact, 52% of customers say blogs have impacted purchase decisions, with 42% of customers specifically looking to articles and blogs for information about potential purchases. Additionally, blogs that posted the most content received the most customer acquisitions. […]
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What is Google+ My Business?
Many business owners have heard about Google+ My Business, but only a few have taken advantage of this great service. And considering that this service is being offered by one of, if not the most popular search engine, it’s probably important in ranking in search results too – but we’ll get to that later.
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