Blogs | Saba SEO
Determining Your Social Media Marketing ROI
Many people use social media marketing as a tool to help them grow their business, but if you don’t know whether or not your marketing is helping your business, then all the money you are spending is wasted. After all, if you don’t know how much benefit, if any, you are getting out of your […]
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Build a Business Culture, Build a Committed Team
A small business is not just a “small business”. Any creative enterprise, whether a start-up, non-profit, or a boutique San Diego SEO company, is an inspired personal vision that becomes a shared vision. A shared story. The things we consider little, like a dress code (or lack thereof) and Friday morning bagels, are the building […]
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Essential Tips to Avoid Google Penalties
The first thing to do is get to know Google Penguin and Panda. They were created to keep bad kids off the playground. But we assume you’re not playing that game. In any case, even good kids need to know Google’s SEO rules. Don’t write articles for SEO only. Spam isn’t the only thing Google […]
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3 Website Sections You Haven’t Created Yet
Back in the early days of website design, a marketer or business owner would proudly declare their website finished at one point. Today, that statement would be met with laughter, as San Diego SEO pros know now a good website is never completed. With the ever-changing nature of the Internet, you’ve got to endlessly tweak […]
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How to Build and Engage Your Pinterest Audience
If a picture can paint a thousand words, Pinterest can paint—well, a lot. It is the go-to website for shared images that create interest and build visual and contextual brand identification. The fact is that 28 percent of adults use Pinterest when they are online. Only Facebook and LinkedIn attract more attention. When done right, […]
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3 Quick SEO Tips for Video Marketing
With the emergence of video parsing and Google’s Hummingbird search engine algorithm update, content marketing has seen a new explosion of informational videos driving San Diego SEM efforts. The challenge has now become one of creating video content that is both useful to the consumer and optimized for search engine rankings. In a wasteland of […]
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5 Trite Phrases Content Marketers Should Stop Using
Clichés are poison to good writing. Especially when it comes to content marketing—something that should be communicating your brand’s unique image and creating trust between you and your reader. Using clichés is a quick way to ensure your words don’t stand out. Unfortunately, content marketing has developed a culture with an entire glossary of buzz […]
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Creating a Landing Page That Converts
You’ve done market and keyword research. You’ve created AdWords ads (or something similar). What happens next? You create a landing page that will convert by capturing a potential client’s attention, maintaining his or her interest, and keeping them focused on the benefits you’re offering. Get the Headline Right You have one chance to get your […]
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How to Choose the Right Social Media Platform for Your Business
With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following: Who is your customer? Are your customers mostly male or female? How often do you want to interact? What is the story you want to tell? Once you have defined […]
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4 Lessons Content Writers Can Learn from Comedians
Content writers utilize many different styles and voices depending on their subject and whom they’re writing for. And often, this means looking to outside sources to research tone and language, among other things. Next time your online marketing team is diving into a project, suggest they take a cue from an unlikely source—comedians. Wondering why? […]
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