Category Archives: AdWords and PPC
Why Your AdWords Campaigns Aren’t Working
By Saba SEO, 9:00 am on April 6, 2018
Investing in AdWords is an effective way to quickly get your ads in front of searchers likely to be interested in what you have to offer. The top paid ad spots generate approximately 40 percent of all clicks on the displayed results page, which usually translates into a lot of clicks, reliable leads, and conversions. […]
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How to Get the Most from Google’s Keyword Planner
By Saba SEO, 9:00 am on March 26, 2018
The recipe for SEO success includes backlinks, relevant meta descriptions, high-quality content, and keywords. However, keywords will only serve your business well if you do your homework first and gather as much data as you can to make well-informed decisions. Google’s Keyword Planner can offer useful insights about keyword ranking to help you make better […]
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Why Should You Consider AdWords and PPC?
By Saba SEO, 9:00 am on February 9, 2018
Pay-per-click (PPC) is a form of online advertising that targets specific consumers with ads that advertisers pay for when a searcher clicks on them. Google AdWords is one of the most popular PPC systems in the world. If you’re investing in internet marketing in San Diego or any other city in the world, here are […]
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3 Questions to Ask Yourself When Selecting a PPC Company
By Saba SEO, 9:00 am on January 22, 2018
Pay-per-click is a valuable online marketing tool, but keeping up with PPC campaigns can be tiresome. If you want to incorporate PPC into your marketing strategy, it’s a good idea to hire a PPC agency rather than trying to manage it on your own. Here are three questions you should ask yourself before hiring a […]
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Does Google AdWords Affect Organic Results?
By Saba SEO, 9:00 am on January 5, 2018
Although buying ads won’t directly affect your organic search rankings, it’s possible for Google AdWords to have an indirect impact on how your site ranks organically. Before investing in Google advertising in San Diego or another city, take a look at some of the ways paid ads may affect your organic results. Searchers May Click […]
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Tips on Outsmarting Your Competition in High-Stakes PPC Markets
By Saba SEO, 9:00 am on November 10, 2017
When considering pay-per-click marketing, you may have to deal with competition. In smaller markets, it’s fine to take on the competition head on. However, doing the same thing in a high-stakes market where a “normal” bid can be as much as $40 could quickly stretch your budget. San Diego pay-per-click experts discuss a few steps […]
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AdWords Ad Optimization: How to Make Little Changes That Have a Big Effect
By Saba SEO, 9:00 am on November 8, 2017
Let’s assume you’ve researched your keywords for high commercial intent and determined your target audience, but you’re not seeing the intended results. If your online ad receives a lukewarm response, it doesn’t necessarily mean you have to go back to the drawing board and rethink your entire strategy. In many cases, you can make little […]
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Why You Shouldn’t Overlook the Importance of Display URLs in PPC Ads
By Saba SEO, 9:00 am on November 3, 2017
Display URLs are quite similar to vanity plates. These URLs are not active links, but they do give searchers a better idea of where they will be directed to after they click one of your PPC ads. However, the potential power of display URLs is often overlooked in order to pay more attention to the […]
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Google Announces AdWords Users Can Overspend Their Budgets by Double
By Saba SEO, 9:00 am on November 1, 2017
The announcement from Google that advertisers can now spend twice their average daily budget may not seem like much of a big deal, but it could have an impact on AdWords users. Google’s announcement tweet made it sound like it was optional, but that’s not the case. Whether this move is a cause for concern […]
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AdWords Scripts Can Now Be Accessed in a New Interface
By Saba SEO, 9:00 am on October 30, 2017
AdWords scripts make it easier to automate some of your paid engagement efforts, and these scripts are now a part of a new and improved AdWords interface. The purpose of upgrading the interface is to make it easier to get the scripts you need for your various campaigns. Experts at one of the leading San […]
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