Category Archives: Digital Marketing
Nofollow and Noindex Meta Tags: The Distinction
By Saba SEO, 9:00 am on January 20, 2020
If you spend any time doing digital marketing tasks, you’ve probably come across various terms. Some of them, such as page speed and cost per click (CPC), are fairly straightforward. However, some marketing terms, especially those pertaining to meta tags, can be a bit confusing. Today, the digital marketing experts from Saba SEO, a premier […]
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10 Ways Digital Marketing Can Boost Business Growth
By Saba SEO, 9:00 am on January 10, 2020
Most businesses owners today realize digital marketing is essential for maintaining visibility and staying competitive. However, you might still be hesitant to fully invest in digital marketing if you’re not exactly sure how it could help you grow your business. The San Diego web design and online marketing specialists at Saba SEO share ten reasons digital marketing […]
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5 Keys to Building Formidable Digital Marketing Strategies
By Saba SEO, 9:00 am on January 8, 2020
According to one study, nearly half of all brands surveyed don’t have defined digital marketing strategies in place, and nearly 20 percent of respondents said they hadn’t yet integrated their digital plans into their marketing activities. If this is where you are with your digital marketing efforts, keep reading to discover five steps the San Diego […]
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5 Digital Marketing Trends You Shouldn’t Ignore
By Saba SEO, 9:00 am on January 3, 2020
As a marketer, it’s crucial to stay on top of the latest trends in the industry. Modern technology is causing marketing tools and trends to change at a rapid pace. If you aren’t on top of the latest digital trends, you could be losing customers. The digital marketing professionals from Saba SEO, one of the […]
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Which 2020 Marketing Trends Will Affect Analytics?
By Saba SEO, 9:00 am on November 13, 2019
No matter what year it is, you’ll always want to pay attention to basic metrics that include such things as click-through rates, page views, and conversion rates. But there are some other stats you’ll also want to keep an eye on that are largely based on marketing trends, which is why we’re putting the spotlight […]
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2019’s Top Retargeting Platforms
By Saba SEO, 9:00 am on November 11, 2019
Just 2 percent of website visitors make a purchase during the first visit. On the other hand, retargeting brings back more than 90 percent of website visitors. Retargeting is a process that works by tracking who’s checking out your ad content and what actions they’re taking—or not taking—and displaying your ads to entice them to […]
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How to Utilize Website Marketing Strategy to Increase Conversions
By Saba SEO, 9:00 am on October 25, 2019
Website marketing strategies are techniques you use to achieve your online marketing goals. One of the most common goals business owners have is to boost conversions. If you need some help figuring out how to use a website marketing strategy to achieve this goal, below you’ll find some tips to point you in the right […]
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Customer Engagement: What You Need to Know
By Saba SEO, 9:00 am on October 21, 2019
Customer engagement is often forgotten when creating a marketing plan, yet it’s key to sales, and it’s about creating and nurturing relationships through branding and communication. This sort of interaction puts a human face on your business. Here are a few things to learn about customer engagement, brought to you by the experienced professionals at […]
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Why Businesses Need to Use Integrated Online Marketing
By Saba SEO, 9:00 am on August 23, 2019
If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing […]
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Creating an Internet Marketing Sales Funnel: A Step-by-Step Guide
By Saba SEO, 9:00 am on August 16, 2019
The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the […]
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