Category Archives: Digital Marketing
5 Tips to Help You Write Awesome Web Copy
By Saba SEO, 9:00 am on October 31, 2016
Think about the average online customer. He or she is probably too distracted and pressed for time to read the 2000-word text you wrote for a brochure that is waxing eloquent about the miracle anti-aging cream your company has just formulated. To really get through to your customers and use online marketing to sell to […]
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5 Easy Strategies that Will Help Turn Clients into Brand Ambassadors
By Saba SEO, 9:00 am on October 24, 2016
Brand ambassadors are people who are genuine advocates of your Company and will go out of their way to recommend and promote your products or services. They are customers who don’t tire of praising your product, just like the Apple fans who don’t tire of singing praises of the iPhone. In this article — brought […]
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5 Tips to Future-Proof Your Marketing
By Saba SEO, 9:00 am on September 16, 2016
Digital marketing, and the technology that powers it, continues to mature at light speed, making it all the more important for digital marketing companies in San Diego to be adaptable to whatever the future may hold. Here are a few tips to ensure your marketing technology doesn’t get left behind. Be Flexible It’s good to […]
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6 Facts That Prove Content Marketing Is the Marketing Channel
By Saba SEO, 9:00 am on September 12, 2016
The trend towards relevance has made content marketing even more important today than ever before. Sure, other elements of San Diego SEO marketing are still essential and shouldn’t be disregarded, although it all comes back to the need for consistently meaningful content. If you need some convincing that content marketing is king, consider these six […]
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4 Interview Questions to Ask Potential Content Marketers
By Saba SEO, 9:00 am on September 7, 2016
With content marketing on the rise, there are internet marketing agencies in San Diego of all shapes and sizes hiring content marketers and managers. Content marketing is a niche of its own, making it challenging to find just the right person to fill the role. If you’re looking for a person (or people) to fill […]
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3 Biggest Mistakes Made with Buyer Personas
By Saba SEO, 9:00 am on September 2, 2016
Buyer personas are now a commonly used marketing practice that helps businesses better understand their target audience and how to communicate with them. However, many businesses remain unsure exactly what a buyer person is and how to create one. Here are a few common mistakes San Diego digital marketing companies are still making when creating […]
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The New Year Is Coming: Content Marketing Trends in 2017
By Saba SEO, 9:00 am on August 31, 2016
Year after year brings new and interesting insights in the ever-expanding industry that is digital marketing, and 2017 is no different. Read on to learn more about what content marketers can expect in the coming year. 1. Native Advertising Native advertising is increasing in popularity because it isn’t disruptive to the user’s experience and is […]
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Deciding Between Gated & Ungated Content
By Saba SEO, 9:00 am on August 17, 2016
Do you want to simply present your content for the world to see with absolutely no barriers or do you set up roadblocks and require some info before allowing access to that spiffy new e-book or latest edition of your newsletter? If you lead a San Diego digital marketing team, this is one of the […]
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You’re Doing Things Right, But Your Site Isn’t Ranking–Now What?
By Saba SEO, 9:00 am on August 4, 2016
You’ve targeted the right keywords, created relevant, useful content, and improved your page load speed. You believe you’re doing everything right. But, despite your best efforts, your website isn’t ranking. If you can relate to this scenario, don’t give up. Consider adhering to the following creative tips from San Diego digital marketing pros. 1. Initiate […]
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What Is Content Curation?
By Saba SEO, 9:00 am on August 1, 2016
A content curator sifts through the large sea content on the internet in order to single out and present only what is most relevant and meaningful to their audience. Unlike content marketing, which necessitates the creation of new content, content curation is the process of discovery, archival, and targeted sharing. Why Is Content Curation Important? One of […]
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